Triestespresso Expo: The world of espresso will meet again in Trieste

contents

europe

Triestespresso Expo 2024 (TEE2024) is preparing for its eleventh edition, which will be held from 24 to 26 October 2024 at the Generali Convention Center (GCC) in Trieste's Porto Vecchio. After the tenth edition in 2022, which marked the return of the event after a four-year forced hiatus due to the pandemic, the event confirms its importance on the international scene. Now, two years later, the Venice Chamber of Commerce and coffee entrepreneurs are renewing their bet on an appointment that promises opportunities and novelties at a crucial time for the sector.

Participating in Triestespresso Expo 2024 is strategically crucial at a difficult time for the coffee sector, where the margins of coffee roasting companies are seriously threatened, with knock-on effects on all other sectors.
In this challenging context, the fair offers a unique opportunity to connect with the global market and seek new opportunities for growth.

One of the most relevant novelties of this edition is the introduction of a B2B match making activity to expand one's contacts by organising one's own appointments, in which all operators in the coffee sector, whether exhibitors or visitors, can participate, thus enabling them to search for, find and meet potential Italian and foreign customers .

Participating is simple: just create your own profile on the dedicated platform and following the instructions, ask for appointments with the managers of the companies that have registered on the portal. The meetings will be held physically in a dedicated area inside the fair on 25 and 26 October 2024.

The exhibition event, organised by the Chamber of Commerce Venezia Giulia through its company Aries Scarl, in collaboration with the Associazione Caffè Trieste and with the support of the Municipality of Trieste, will be attended by visitors from over 20 countries, including South Korea, Saudi Arabia, Ethiopia, Burundi, Latvia, Hungary and the Czech Republic. The presence of exhibitors from various European countries confirms the internationality of the event, which remains the only world fair dedicated exclusively to espresso.

'The Trieste appointment is undoubtedly one of the most important international fairs in the North East, ' comments Antonio Paoletti, President of the Chamber of Commerce Venezia Giulia, 'and an authentic flagship for the coffee sector worldwide. Despite the difficulties that the sector is facing, we are convinced that Triestespresso Expo will not only be a chance to do business, but also an opportunity to support companies and make their voices heard in relation to the European regulation that will come into force at the end of the year on deforestation and certification of coffee production. The bureaucrats in Brussels cannot afford to bring markets to their knees.'

The Triestespresso Expo 2024 programme will be enriched by a series of highly topical and relevant information and training events. Among them, a conference dedicated to the European No Deforestation Regulation (EUDR), which will come into force on 30 December 2024, will explore the repercussions of this legislation on coffee import and export activities. The meeting, organised in cooperation with Assocaffè Trieste, will be attended by experts from the European Coffee Federation (ECF), the European Commission and the Ministry of Agriculture and Food Sovereignty.

This year, Turkey will be the host country, chosen not as a producer but as a major consumer of coffee, with historic trade links with the 'stan' countries and strong logistic connections with Trieste and its port. Turkey, already recognised by UNESCO for its coffee prepared with Ibrik, will also be the protagonist of a dedicated competition, which will be held alongside the WLAG (World Latte Art Grading Battle) world finals and the 'moka' and 'capo in B' competitions. Also confirmed are the workshops in Italian and English organised by Illy, focused on point-of-sale management to improve economic performance.

Unlike previous editions, the host country has been identified not as a country of production but rather a country where there is high consumption, and for this edition this will be Turkey.

Historically a major coffee consumer market with an important network of trade links with the 'astan' countries of Afghanistan, Kazakhstan, Kyrgyzstan, Pakistan, Tajikistan, Turkmenistan and Uzbekistan and very important logistic connections with Trieste and its port, it has already obtained Unesco recognition for its coffee prepared with the Ibrik, a small pot with a long handle specifically designed for the preparation of the so-called 'Turkish style coffee'.

In this edition there will also be a competition dedicated to Ibrik coffee, which will be held alongside the WLAG (World Latte Art Grading Battle) world finals and the competitions dedicated to 'moka' and 'capo in B'. Confirmed the workshops in Italian and English organised by Illy focused on point of sale management aimed at increasing economic performance.

write your comments about the article :: © 2024 Exhibition News :: home page