Sensational comeback: Frankfurt consumer goods fairs set international benchmark
The leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld have joined forces for the first time from February 3-4 to 7, 2023, to inspire as the global hub for upcoming lifestyle trends. They reflect the increasing merging of lifestyles and focus on the top theme of sustainability. 4,561 exhibitors occupied the entire Frankfurt exhibition center on 352,950 gross square meters and impressed 154,000 retailers from all over the world with their innovations. Participants from more than 170 nations celebrated the personal encounter.
Best ratings in internationality and satisfaction
The high level of internationality exceeded all expectations: 70 percent of visitors came from abroad. In addition to Germany, the strongest participating nations included Italy, France, the Netherlands, the USA, Great Britain, Spain, Turkey, Switzerland, Greece and Poland.
The entire spectrum of German and international retail trade was on site. In addition, the mega event attracted the who's who of major international buyers such as Amazon, Illums Bolighus, Galeries Lafayette, El Corte Ingles, KaDeWe, John Lewis, E. Leclerc, Marks & Spencer, Museum of Modern Art, Rinascente and Stapels. Moreover, major distributors of hotel and restaurant supplies from around the world, as well as hotel chains such as Marriott International, Hilton Hotels & Resorts and Hyatt Hotels, were also attending. The fact that the trade sees Ambiente, Christmasworld and Creativeworld as its new platform for success is also confirmed by Messe Frankfurt's visitor survey. The satisfaction ratings are at a very high level and currently stand at 94 percent.
New ideas for sustainable consumption
The extensive supporting program, which brought together a large number of top international speakers and designers such as Karim Rashid, Ross Lovegrove, Olivier Lapidus, Tassilo von Grolmann, but also promising young talents, was praised as a valuable source of inspiration. Through special presentations, lectures, workshops or guided tours, the exchange on the most important meta-topics such as sustainability, new work, design, lifestyle, future retail and digital expansion of trade was stimulated. In this way, all forms of trade were given targeted approaches to solutions as well as practical and implementable ideas to take with them on their way.
A particular highlight was the Future of Work area in the new Ambiente Working section, which presented individual solutions for modern working environments. After all, the workplace is increasingly merging into social places where interaction and social exchange take place. The establishment of co-working spaces as a new form of office organization meets the urgent need for flexibility and mobility. Buyers found a variety of offers and impulses for this.
The topic of sustainability was omnipresent at all three trade shows with innovative products - according to the Zukunftsinstitut, it is increasingly in demand among consumers and is becoming a decisive purchasing criterion. "More than 70 percent of people worldwide still prefer to shop in stores. However, they want to do so more locally, more sustainably and more collaboratively. Every crisis generates resilience, courage and creativity, and changes create new opportunities and potential for retailers. Here, it is important to set the course early on and consistently put on the consumer's glasses, " suggests futurologist and retail expert Theresa Schleicher from the Zukunftsinstitut.
Digital Extension enables over 80,000 contacts and extends trade show experience
The decisive factor in inspiration remained the physical experience, which was clearly in focus in 2023 - and continues to be meaningfully supplemented digitally before and after the trade shows. On the online platform Digital Extension, a total of 80,242 participants were virtually on the move, there were over 8,000 networking interactions, around 4,000 chat messages were sent and over 1,000 hours of content were watched.
Until 17 February 2023, exhibitors and visitors can continue to network via the online platform and follow selected trade show highlights. This enables optimal post-fair business and offers the chance to make important business contacts even afterwards.
During the year, the online exhibitor search, the order and content platform for Home & Living nmedia.hub, the knowledge platform Conzoom Solutions, the Ambiente Blog and the social media channels of Ambiente, Christmasworld and Creativeworld are also available for networking, placing orders and gaining knowledge.
Ambiente, Christmasworld and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition center:
• Ambiente/Christmasworld: 26 to 30 January 2024
• Creativeworld: 27 to 30 January 2024
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