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Winter-Nordstil 2023 proves how an attractive regional trade fair must function

With 14,500 trade visitors, an increase of 38 percent, the best ordering mood and valuable industry exchange, the Winter Nordstil 2023 was an inspiring event. The retailers from Northern Germany and Scandinavia started the new business year in the Elbe metropolis full steam ahead - equipped with lots of fresh ideas and the latest products from over 720 exhibitors (+7.5 percent) from Germany, the Netherlands, Scandinavia and many other countries.

New product and colour worlds, a colourful fringe programme - packed with valuable suggestions directly to take away, proven programme items but also new highlights such as the cooperation with the Design Zentrum Hamburg - offered plenty of inspiration for one's own business. Accordingly, the percentage of satisfied visitors is stable at a high level. 96 percent of visitors are satisfied overall with their visit to Winter-Nordstil 2023 and rate the range of products and services on display and the achievement of their trade fair objectives very positively.

Exhibitors appreciate high visitor frequency and ordering mood
Exhibitors were enthusiastic about the high demand and the intensive exchange with dealers from near and far and used the fair intensively to present their variety of new products to the visitors.

nmedia shows digital ordering possibilities

The digital order and data platform with its optimised order processes, data management and the combination of new services and products is a powerhouse of 400 top brands, 20, 000 retailers and over 1 billion in sales volume per year. Moreover, it is available day or night, 365 days a year. At the Winter Nordstil, interested visitors were able to find out more about the diverse offers of the online platform at the nmedia stand.

Trends at Nordstil: optimistic, close to nature, local
Whether bold or natural tones, whether jewellery, home accessories, gifts or small pieces of furniture: the exhibitors in Hamburg made you want more.

The trend colour "Viva Magenta", recently announced by the Pantone Color Institute, sends out bright signals in trend-oriented jewellery and personal accessories. But the vibrant colour also exudes its esprit in home textiles, stationery and seasonal decoration.

In 2023, this positive energy combined with a deep connection to nature can also be felt where things are less colour-intensive. Impressive statements are made for example by Scandinavian design which is traditionally strongly represented at Nordstil. Whether it's coarse, nature-inspired shapes and tactile surfaces or a minimalist and at the same time sustainable design approach for taking a deep breath: soothing products made of carefully sourced natural materials are created with such love and artistry. Moreover, in the Year of the Rabbit, the popular long-eared animal is present in many forms and variations and will accompany us not only at Easter.

On the whole it can be observed that the desire for the ever-new has given way to a more sustainable conviction. This is about the sensitive further development of holistic living environments that are constantly revitalised by subtle impulses. The focus is on original designs, small series and handmade products that are best produced locally, for example in the nearby manufactory or in the company's own workshop. Such unique items complement or complete one's own style and pay tribute to the desire for self-development and individual creativity.

"Home is where you drop anchor" - according to this motto, charming home accessories and gifts remain en vogue. Examples of this are art prints, greeting cards, kitchen towels and aprons with poetic to whimsical sayings. Products with local charm are and will remain perennial favourites. Naturally, ideas with a maritime soul and a good dash of humour dominate at Nordstil. High-percentage spirits also whet the appetite for "sea", especially when they are distilled in the company's own gourmet manufactory.

The next Summer Nordstil will take place from 22 to 24 July 2023 and the next Winter Nordstil from 13 to 15 January 2024.



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