bauma 2022: Industry expectations greatly surpassed
When the grounds of Messe München become the center of the construction machinery industry for seven full days, bauma is finally taking place again. A total of around 3,200 exhibitors from 60 countries (2019: 3,684 exhibitors from 63 countries) and more than 495,000 visitors from over 200 countries (2019: 627,603 visitors from more than 200 countries) came to Munich for the world's leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment held from October 24 through 30. The proportion of international visitors was around 50 percent.
The top 10 exhibitor countries were, in this order: Germany, Italy, Turkey, Great Britain and Northern Ireland, the Netherlands, France, the U.S., Austria, Spain and China. The share of international exhibitors was nearly 65 percent.
And this is because bauma displayed its usual strength even in these unsettled times, as Domenic Ruccolo, CSO of Wirtgen Group and Senior Vice President of Sales, Marketing and Product Support for Global Construction Equipment at John Deere confirms: "The WIRTGEN GROUP's joint trade show appearance with John Deere was a resounding success. The interest in our company and our innovative and sustainable products was simply overwhelming. Our participation in the industry leading trade fair bauma was the most successful in the history of the WIRTGEN GROUP." Steffen Günther, a member of the Board of Directors of Liebherr, also expresses his satisfaction: "bauma proved to be a very successful trade fair for us. We generated a lot of enthusiasm among the large audience. The conversations were outstanding. We're already looking forward to the next bauma trade fair now." Fred Cordes, Chairman of the Management Board at Zeppelin (CAT), adds: "bauma was long overdue — as demonstrated by the overwhelming rush of visitors to our booth and the extraordinary interest in Cat construction machinery and Zeppelin services."
And in terms of business deals as well, bauma proved once again it is THE platform for the industry. Alexander Greschner, Chief Sales Officer at Wacker Neuson Group, says: "Visitors flocked to our stand, and we had a lot of very good discussions. From the very first day we were able to achieve sales success on the same level as 2019 and beyond." Alexander Schwörer, owner of PERI, had a similar experience, saying: "The entire team was very keen to see how the trade fair would develop in these difficult times. But even after the first day it was clear to see that this bauma would be a complete success. What's particularly noteworthy to mention is the quality of the conversations we had during the week of the trade fair: They were exceptional in all respects. And something I certainly want to mention: We signed a number of very attractive contracts right at the trade fair. In short, bauma 2022 more than exceeded our expectations."
These are assessments the co-CEOs of Messe München, Stefan Rummel and Dr. Reinhard Pfeiffer, like to hear: "In these challenging times, bauma has sent a strong signal to the trade-fair sector: Industries need precisely such in-person events like bauma where everyone can directly experience products and hold personal conversations."
The next bauma will be held in Munich from April 7–13, 2025.
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