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BrauBeviale will go into 2023 with a sharper profile and new brand image

BrauBeviale, one of the leading capital goods fairs for the beverage industry, will present itself to the beverage industry with a fresh look and new schedule: From 28 30 November 2023, BrauBeviale will get under way with a distinctive profile and new brand image.

The slogan "We stand for variety." has the entire beverage industry in its sights. It describes an important and crucial core aspect of the trade fair only if various players, from young entrepreneurs to experienced industry insiders, can come together under one roof in a relaxed and friendly atmosphere do you achieve that specific sense of community that makes BrauBeviale so unique.

The idea of building bridges together to unite all the various players will also be conveyed through the modern visual brand identity. This is where it literally come full circle, as the circle is the key element of the new BrauBeviale brand image that will run through the design of all trade fair communications, both online and offline.

For example, in the round key visual, which is an authentic reflection of the diversity of the various players and wide variety of beverages in one place. And this is precisely the reason why the colour scheme of the trade fair is also being modified, by adding more colourful and varied shades to the existing green which is also associated with sustainability.

But it's not just the brand image of BrauBeviale that has changed, the timing of it is new as well: BrauBeviale will now take place from 28 to 30 November 2023, offering the ideal conditions to rounding out the year together with the industry while gaining inspiration and paving the way for the following year. Holding the event at this time offers up another treat: The world-famous Nuremberg Christmas Market, which will be officially opened the day after the last day of the fair by the Nuremberg "Christmas Angel".

However, nobody needs to wait until next year to meet the BrauBeviale team live again, because it will be appearing at drinktec from 12 to 16 September 2022.



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