Top-flight, dedicated programme for contract sector

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Professional development, discussion, inspiration, international trends – they are the source of successful, creative, modern solutions in the contract market. At Heimtextil 2020, interior designers, architects and experts from the hotel trade will be able to draw upon an even greater, more extensive range of offerings for their projects.

Every year, around 3000 exhibitors showcase their products and materials for the textile furnishings market at Heimtextil in Frankfurt. It is the world's largest trade fair for home and contract textiles. Some 370 of those exhibitors specifically target with their products for the contract sector, interior designers, architects and experts from the hospitality sector, who will find precisely the kind of solutions they are looking for in the cornucopia of textiles at Heimtextil.

The range of products in this area will be accompanied by a multifaceted programme of specialist lectures, given by internationally renowned experts, themed tours of the show, a materials library and an exclusive exhibition format. Heimtextil will be including both the exhibits and the programme of events under the heading 'Interior.Architecture.Hospitality by Heimtextil'. In 2020, it will be even more extensive and thus will, once again, become a hot spot for the contract textiles market.

For Heimtextil 2020, the 'Interior.Architecture.Hospitality LECTURES' will have, as their overarching theme, 'Diversity'. In a series of top-flight lectures, internationally distinguished architects, interior designers and experts in the hotel business will present some of their projects and discuss issues relating to the current building scene and to interior architecture and design. The lectures will be selected and organised by well-known partners of the show, 'AIT-Dialog' and 'hotelforum'.

The theme of the lectures for 2020 – DIVERSITY – picks up on the current social and cultural challenges faced by the industry. Diversity pervades all areas of our lives and is to be seen particularly in architecture and urban design. The debate about affordable housing, new concepts for domestic dwellings and changes to the fabric of urban society is more urgent than ever before. Libraries become meeting places and hotels constantly reinvent themselves as places for people to live long-term. And the younger generation of architects, too, are struggling with new ideas and unconventional approaches to a changing architectural scene. In the context of 'Interior.Architecture.Hospitality by Heimtextil', the individual event formats will deal with diversity at different levels within the fields of architecture, interior design and urban building.

A rich diversity of materials, modern technologies and deliberate attempts to think outside the box open up countless possibilities. Each day, there will be a different overall theme for the lectures.

Tuesday, 7 January 2020
DIVERSITY: Libraries as places of knowledge and social interaction
The development of the cultural and media landscape in the digital age, when almost any item of information is readily available anytime and anywhere, means that libraries must reinvent themselves – conceptually and strategically as well as architecturally. But what exactly are the implications of this change for architecture and interior design? What expectations do users have and what new concepts are perhaps already waiting in the wings – maybe even across national borders? These are the questions that will be addressed in the lectures organised by AIT Dialog on the afternoon of the first day of the trade fair, in the lecture area in Hall 4.2.

Innovative technologies and their application in interior design will be the subject of the 'Printed Interior Decorations Lectures', which will take up most of the morning on the Tuesday of the trade fair. In the lectures, specialists in the field will discuss the opportunities afforded by digital inkjet printing for using one's own designs to create personalised wall
and floor coverings, as well as decorative fabrics for contract furnishings. The lectures will be held in collaboration with ESMA (European Specialist Printing Manufacturers Association), an association of European manufacturers in the industrial printing sector, and Thomas Pötz, an internationally recognised expert on inkjet printing and an experienced consultant on strategic issues.

Wednesday, 8 January 2020
DIVERSITY: Changing nature of urban dwellings
Whether people live alone or with others, whether they flat-share or house-share or live together in dwellings that house several generations, whether they live in some kind of mixture of partly rented and partly privately owned accommodation, or in collectively funded vertical stacks of partially prefabricated flats (sometimes referred to as 'residential shelving') - new forms of dwelling develop almost automatically from people's needs and wishes, are then transformed by professionals into practical concepts and finally interpreted in architectural form. On the second day of the trade fair, the AIT Dialog lectures will open the door on a host of exciting approaches. The crucial question is: 'What direction will these various types of home take in the future?' (Lectures, Hall 4.2)

A trend seminar and workshop, run by the Association of German Interior Architects / Designers (Bund deutscher Innenarchitekten - bdia) on 8 January, will, under the heading 'A Common Reality', deal with the potential of interior-design textiles to foster moments of social interaction and conviviality. In this workshop, textile designers Felix Diener and Astrid Schaal, in collaboration with design journalist, Martina Metzner, will work with the participants not only to identify trends, but also to discuss the various functions of contract textiles. Those wishing to participate in this one-day seminar, which will attract an additional charge, should register at www.bdia.de.

Thursday 9 January 2020
DIVERSITY: Space to live and socialise long-term
There is now a host of different types of temporary and affordable longer-term accommodation, ranging from budget hotels, private homes and platforms such as 'Couchsurfing' and 'Airbnb' to 'micro apartments' and 'serviced apartments'. Architecture and interior design face an exciting task that throws into question the whole issue of frequent travel - not least with reference to the climate debate. (Lectures, Hall 4.2)

Friday, 10 January 2020
TALENTS: Stimuli and perspectives for the developers of tomorrow
Young architects always seek inspiration from both the unusual and the familiar, they think holistically, globally and with the future in mind, they test themselves, while always keeping the human being in the centre of the picture. Diversity and the wish for change is what the younger generation and their work is all about, whilst, in spite of all these efforts, they continue to respect the achievements of their chosen role-models – the established architects that have gone before. (Lectures, Hall 4.2) The Interior.Architecture.Hospitality TALENTS session, on the Friday, is aimed principally at students, new graduates and recent entrants to the profession. They are invited to attend lectures by distinguished architects and interior designers, to make contact with both experienced experts and newcomers to the profession and to present their own visions for the future. In return, up-and-coming talents are often able to enrich the sector with fresh ideas, new perspectives and unconventional approaches to problems.

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