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Milano Green Forum: “From yarn till the future wardrobe”

For the first edition of Milano Green Forum, C.L.A.S.S., the leading platform that promotes, communicates and brings forward responsible projects for the textile and fashion sectors, moderates the panel discussion on sustainable fashion business supply chain.

"We wanted to invite innovators and entrepreneurs who are leading a real global green revolution in which Italy and Milan play a key role." Comments C.L.A.S.S. founder Giusy Bettoni, "The textile industry and brands share their insights about how the sector is changing".

"New materials, re-use and recycling, smart innovation, circular economy, global and local strategies, not a fashion offer that only lives on catwalks but one that we all wear every day. Because when we talk about sustainability, the final consumer can truly contribute to drive the change!"

"Today, more than ever, sustainable fashion is a hot topic. Not only in this industry, we are witnessing a sustainable change, but also transversally in all the areas that the Milano Green Forum is addressing; the goal of the plenary is to witness how different areas intersect, through sustainability", declares Federico Manca, founder of the Milano green forum.

Starting from 2.30pm Giusy Bettoni will open a debate with:

• Flavio Sciuccati Senior Partner European House Ambrosetti
• Francesco Marini – vice-president Confindustria Toscana Nord
• Francesco Merlino Owner VEGEA SRL
• Enrico Gessner director ENKA italia
• Kirsi Seppalainen vice-president Stora Enso
• Andrea Rosso founder Myar
• Annamaria Rugarli Sustainability & Responsibility Senior Director EMEA, VF International.
• Stefania Ricci Director Museo Salvatore Ferragamo

"Everyone has a personal sustainable project, is the Milano Green Forum motto." Adds Giusy Bettoni "As citizens, our own project should be about responsible and aware consumption and lifestyle. Starting from the wardrobe."

C.L.A.S.S. - the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. The platform is an influential player promoting a new generation of smart values and agent of change in the fashion and textile business.

MILANO GREEN FORUM is the workshop, open to the whole city, that invites citizens, businesses, institutions and professionals to reflect on the Environmental topic through 16 different thematic areas ranging from technology to fashion, from smart cities to agriculture. Because "new ideas and new theories need to be shared."



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