Interactive trade fair concept with a clear allegiance to the location of Munich

With an interactive trade fair concept and a clear allegiance to high potential of Munich, textile trade fair MUNICH FABRIC START opens the spring.summer 19 season from 30 January to 2 February 2018. ‘Processing my Realities.’ - this overarching trend theme impressively reflects the power of those interactions which seem so violent at present within the textile and fashion industry.

The clash between online and analogue, between Industry 4.0 and skilled craftsmanship, between the virtual and the existent. And between Man + Machine, the concept theme of the BLUEZONE.

'As we see it, a trade fair should at each event offer a reflection of the market with perspective solutions and a concept portfolio geared to the future. We see ourselves here as a communicator, medium, networker and platform. This mediating role will become even more important in the future.' Sebastian Klinder, Managing Director MUNICH FABRIC START

In this pioneering and progressive spirit the KEYHOUSE, as a specially created centre of expertise and innovation for technological progress and sustainable innovations, focuses on e-textiles, bio-tech, sustainability as well as advanced manufacturing. The strong and intensive integration of technology and development within the product segments is one of MUNICH FABRIC START's prime areas of expertise. Our previous events have already impressively demonstrated this process.

Integrated into the exhibition concept at KEYHOUSE are the prizewinning developments of the HIGHTEX AWARD, MUNICH FABRIC START's innovation prize, that has already been presented four times now. An expert jury made up of media representatives and fashion professionals viewed and evaluated the most innovative product developments in the Smart Textiles, Sustainability, Resource Efficiency and Circularity Process segments in the run-up. Presentation of the HIGHTEX AWARD makes it possible to reach a marketing-relevant audience and have the kind of media impact that is proven to boost product launches long-term.

The award ceremony will be held in the Forum at KEYHOUSE on the 2nd day of the trade fair (31 January | 10.30 am).

Over the past eight years organicselection has developed into a meta-sourcing and trend information platform for innovative materials, blends and production techniques. Presented here once again is a large, inspiring, trend-setting and topical selection of innovative, future-oriented and sustainable fabrics, additionals and processing trends. Annexed onto this is the Sustainable Innovations Forum, a special section for sustainable new developments and innovative highlights.

As a show in show concept the key Denim & Sportswear Brands will be presenting their latest product developments and process solutions in the BLUEZONE, one of the most important denim shows worldwide, from 30 to 31 January 2018. Dedicated workshops, panel discussions as well as the first screening of the documentary River Blue followed by an expert panel discussion supplementing the trade fair feature. The BLUEZONE with its special Man + Machine theme also focuses on the dialogue between manual skills and technology. At times harmoniously complementing each other and at others highlighting their differences. This is reflected in our continued focus on the idea of the Concept Zone. Thematically supported by panel discussions and lectures in the BLUEZONE Denim Club centring, amongst other things, on the development of fitted jeans, the future of heritage, the automation of finishes and sustainability in practice.

Going forward MUNICH FABRIC START will even more strongly utilise the advantages of the trade fair location of Munich and pursue an integrated concept in a more visible way than in the past. For instance, at the next edition BMW World will serve as a new and fascinating venue for an exclusive trend workshop care of Li Edelkoort on the second day of MUNICH FABRIC START (31 January 2018). In a private lecture featuring exclusive and hitherto unpublished content the internationally renowned trend researcher will provide initial insights into the 19/20 Fall.Winter season.

In times of ever tighter schedules, seasonal shifts and overlaps, of emerging new technologies and functionalities as well as changing production processes MUNICH FABRIC START considers linking up specialists and their knowledge to bring about networking one of its main tasks.

MUNICH FABRIC START has the necessary flexibility to offer the required capacities and qualitative know-how to offer an ideal platform for a large community in both breadth and depth and to thereby create pioneering new impulses.

Impressively documented by the 44th edition of MUNICH FABRIC START with over 1,800 collections of the more than 1,000 leading international suppliers and producers of FABRICS and ADDITIONALS for Spring.Summer 19.

Halls 3 + 4 alone are host to over 800 leading international FABRIC SUPPLIERS showcasing their current fabric developments for Spring.Summer19 on three floors.

Complemented by the creative section of the DESIGN STUDIOS on the First Floor with exclusive and individual design concepts of the most important European design studios and trend bureaus.

ADDITIONALS as an independent feature is concentrated in Halls 1 + 2 with approx. 300 exhibitors. At ASIA SALON some 100 international specialists from the Far East will present their comprehensive product portfolio in the High-Tech, Function and Value categories.

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