Messe Frankfurt Middle East expands Beautyworld brand into Saudi Arabia

Saudi's vibrant beauty industry has been underlined by a new exhibition in Jeddah, offering global suppliers of cosmetics, skincare, haircare, salon supplies, and fragrances a new pathway to the Middle East's largest beauty and personal care market.

The launch of Beautyworld Saudi Arabia 2018 comes as consumer and professional spending on beauty and wellbeing continues to rise, with analysts Euromonitor International (EMI) estimating Saudi's retail value for Beauty and Personal Care (BPC) will be worth US$6.9 billion in 2021, compared to US$5.4 billion in 2017.

According to EMI, fragrances was Saudi Arabia's top product category in 2017, with a retail value of US$1.8 billion, followed by haircare (US$784 million), and skincare (US$713 million). Men's grooming (US$559 million), and colour cosmetics (US$561 million) were also high value categories in 2017, with solid growth predicted through to 2021.

Beautyworld Saudi Arabia is organised by Messe Frankfurt Middle East in partnership with Saudi-based ACE Exhibitions, and is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka).

Saudi visitors to Beautyworld Middle East have increased steadily over the last six years, from just under 1,400 in 2012 to 2,500 in 2017, making it the third largest visitor country to the show.

The excitement surrounding the inaugural event has been underlined by the 15 Launch Partners that've already signed on, including Firmenich, Symrise, International Flavors & Fragrances (IFF), Nazih Group, Sawaya International, Al Haramain Perfumes, My Perfume Factory, Identiscents, Neo Perfumes, Piramal Group, Creative Beauty Source, Oudh Al Anfar, Unitrade, Beauty Care Company and Forever 52 make up.

They will be joined by an expected 100-plus exhibitors from around the world when doors finally open for the first time from 14-16 October 2018 at the Jeddah Center for Forums and Events.

Beautyworld Saudi Arabia 2018 will cover the six product groups of Fragrance; Cosmetics & Skincare; Personal Care & Hygiene; Natural & Organic; Hair, Nails & Salon Supplies; and Machinery, Packaging, Raw Materials & Contract Manufacturing.

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