Refresh: new look for Prolight + Sound blog

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New layout, clear navigation, large pictures – features of the new face of the Prolight + Sound blog. At www.prolight-sound-blog.com, visitors, exhibitors and other interested parties can get information about Prolight + Sound and the companies that exhibit there, take a close look at the new products from the sector and get to know some of the more unusual gadgetry in the events business.

The 'refresh' on the Prolight + Sound blog will present impressions of the show even better, including expressive and attention-grabbing pictures, particularly on mobile end devices. The search function has also been optimised and the topics have been structured more clearly. Moreover, contributions can be annotated or shared via social networks. In addition, users can conveniently access the services for Prolight + Sound, such as the ticket shop or the exhibitor search function.

"The Prolight + Sound blog enables us, as organisers, to shine a spotlight on the products and services of our exhibitors both before and after the show. This extends the service concept for our event and offers an informative platform to everyone interested, " says Michael Biwer, Group Show Director for the Entertainment, Media & Creative Industries Division at Messe Frankfurt Exhibition GmbH.

The Prolight + Sound blog has been online since 2007, when it went by the name of the 'Mediasystems blog'. At that time it was only available for the duration of the trade fair and reported live on the show in short articles, pictures and videos. 2012 saw the first developmental change: the blog became bilingual.

Since 2014, the Prolight + Sound blog has reported on all sorts of topics relating to the events sector. As a result, the figures for people accessing the blog have more than doubled. On average, the blog is called up 3,000 times a month – with constantly rising user numbers. During the show itself, the site is visited up to 12,000 times. Attractions for the users include videos that reflect what is going on at the fair and interviews with the exhibitors and the people behind the scenes.

Prolight + Sound is the International Fair of Technologies and Services for Entertainment, Integrated Systems und Creation. At the last edition of the fair, 938 exhibitors from 47 countries presented their products and services for the fields of lighting and stage technology, audio and PA systems and audio-visual media technology to approx. 44,000 visitors in six exhibition halls and the outdoor area of Frankfurt Fair and Exhibition Centre. In addition to a comprehensive product overview, the trade fair offers a high-grade seminar programme that is not only a valuable source of expert knowledge but also reveals the latest areas of application and solutions. Following continuous growth in recent years, Prolight + Sound 2016 set new visitor and exhibitor records, thus underscoring its unrivalled importance for the sector. The next Prolight + Sound will be held from 4 to 7 April 2017.

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