Heimtextil: The 'bed' product group is growing

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Heimtextil is expanding its offer of mattresses, bedding and bed systems. Renowned new exhibitors join returning companies to unveil new sleeping products at the international trade fair for home and contract textiles (12 to 15 January 2016). Overall, Heimtextil sees growth in the 'bed' product group, which is made up of the areas of bed linen, bedding, duvets, decorative pillows and mattresses.

'We are delighted that leading representatives of the international mattress industry have opted for Heimtextil. The trade fair is distinguished by its comprehensive product portfolio in the 'bed' sector. It serves as an optimal platform for the mattress industry, especially because of the strong visitor interest. Nearly one in five visitors at Heimtextil 2015 was interested in mattresses, sleeping systems and bedding, ' states Meike Kern, Director of Household Textiles at Heimtextil.

After over ten years away, Rössle & Wanner is back at the event with a special exhibition. The Swabian company has had over one hundred years of success in producing bed systems and beds for the European market. 'There is hardly any other sector that is as international as the textile industry. This is one reason why we participate in Heimtextil. Above all, however, it's because this is where the entire specialist trade meets, ' explains Manfred Greiner, Managing Director Rössle & Wanner.

In Gallery 1, Rössle & Wanner will be using its Röwa brand to address a wide range of topics. Alongside a historical exhibition, innovative designs and sustainably produced articles will be displayed, in addition to attractive concepts for the POS. 'We are pleased to be represented at Heimtextil. The special exhibition aims to unveil new inventions to the sector, whilst also offering a communicative platform for the exchange of knowledge, ' adds Greiner.

Focus on mattresses
Individuality, growing health awareness and sustainability dominate the mattress industry. Textile digital printing, for instance, enables completely unique bed design. At the same time, companies manufacture bed systems using recycled fibres and wood from sustainable forestry. Box spring beds remain firmly in fashion. Embellished by the addition of bed linen, covers and accessories, these beds catch the eye with their strikingly opulent look. Numerous companies from the international mattress industry will be presenting these trends and much more at Heimtextil.

Another prestigious returnee to Heimtextil this year is f.a.n. Frankenstolz. The German-based company will present its new products for mattresses and quilts. The exhibitor has particular praise for the new fair schedule. 'From our point of view, one of the reasons that Heimtextil has become more attractive to exhibitors is because it has brought the date forward by a day, ' says Eberhard Künstler, Director of f.a.n. Frankenstolz. 'We have also found that especially our customers from abroad are extremely dedicated about visiting Heimtextil. This trade fair is therefore of great importance for our export business.'

Just a few months before Heimtextil, spirits within the industry remain high. 'We view current market developments for mattresses and bed systems extremely positively. Consumers are increasingly willing to invest in high-quality mattresses and bed systems, and are developing more awareness of quality. Our brand obviously benefits from this, too, ' states Frank Gänser, Director of Brinkhaus GmbH. The premium bedding manufacturer has been represented at the fair since 2012. 'For us, Heimtextil is one of the most important trade fairs, especially when it comes to bedding.'

Visitors can discover the entire range of textiles in the 'bed' area in halls 8 to 11. Renowned manufacturers will present the perfect combination of bedspreads, pillows, bed linen, mattresses and bed systems. The sleeping campaign in Gallery 0 will also offer comprehensive information on the topic of "good sleep".

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