BrauBeviale 2015: Sector get-together with heart and mind

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After an impressive start to the new round of BrauBeviale – 1,128 exhibitors and 37,200 visitors in 2014 – the European beverages trade world is already counting down the days to the next get-together in Nürnberg. From 10th to 12th November at this year's most important investment goods fair for the beverages industry, the entire focus will once again be on the process chain of beverages production: high-quality raw materials, high-performance technologies, efficient logistics solutions as well as sparkling marketing ideas – this is what it is about for all those who take their place at the sector's traditional, regular meeting place.

Never change a winning team – that could be this year's motto. "Last year BrauBeviale was impressive for all those involved", says a delighted Director Exhibitions Andrea Kalrait. And she is promising: "Our new concept has really proved itself and that is why we will of course be sticking to it. Here and there we will still be making a few minor adjustments in order to obtain the best for all those involved!" The positive mood in all halls reflected an innovative and creative sector, which is always in motion and searching for specific, individual solutions. This is where the decision-makers come together and use the platform for dialogue and an exchange with their customers and interested parties.

The exhibitors: along the process chain in the beverages industry
In 2014, the companies came from 47 nations, in particular firms from Germany (over 600), Italy, Great Britain, the Czech Republic, Netherlands, Austria, Belgium and Switzerland. Small and medium-sized companies along with global players, world market leaders and newcomers – they all make use of the three compact days at the fair, within the perfect framework, to present their solutions along the process chain in the beverages industry: from raw materials through to technologies and logistics right up to marketing ideas.

And they succeeded very well here in 2014: a total of no less than 93 percent of the exhibitors were satisfied with the overall success of their trade fair participation, this is confirmed by the results of a survey conducted by an independent institute. "The sector's regular meeting place" – an attribute which people enjoy using in connection with BrauBeviale. And quite rightly so, because this is where the industry comes together: 96 percent of the exhibitors reached their most important target groups and almost just as many exhibitors, namely 94 percent, made new business contacts.

Young, innovative companies take note: sponsorship by the BMWi
Under certain conditions, young companies with innovative products or services, who would like to present themselves at the fair for the first time, can obtain sponsorship from the Bundesministerium für Wirtschaft und Energie (Federal Ministry for Economic Affairs and Energy, BMWi). Last year, 17 young firms benefited from a sponsored fair participation within the framework of a pavilion. Once again in 2015, participation will be supported up to 7,500 Euro or 70 percent of costs met. And these are the conditions: the companies should be connected with one of the areas or themes in the beverages industry: last year raw materials, beverages producers, EDP, marketing and catering institutions were the focal points. The head offices and business operations of the company must be located in Germany, the company must not be older than 10 years and must comply with the EU definitions for small companies – have less than 50 employees and an annual turnover below 10 million Euro.

The highlights: Creative Beer Culture meets Premium Spirits
Exceptional enjoyment – in 2014 the motto of the "Creative Beer Culture" trend theme already hit the bulls eye. But as BrauBeviale is not only concerned with the "amber nectar", but drinking enjoyment in general, in 2015, in addition to the Creative Beer Culture event, visitors will be able to experience everything to do with premium spirits and wine: lectures, presentations and special tasting sessions. For this purpose, the tasting bar is being further developed in cooperation with Doemens. Guests can then even take on the challenge of water tasting.

The driving force behind the trend theme is as before the European Beer Star, which has had its trade fair home at BrauBeviale since 2004. It was created in cooperation between the Private Brauereien Bayern (Bavarian Private Breweries Association), honorary sponsors of the fair, the German and European umbrella organization, and is now one of the largest international beer competitions. In 2014, the rigorous jury selected the winner from a total of over 1, 600 craftsmen-brewed beers from all over the world. Part of the beautiful tradition is that on the first day of the fair the visitors select their favourite beer from the gold medal winners: the Consumers' Favourite, in Gold, Silver and Bronze.

In 2015, markets and trends in the brewing sector will once again be the focal point for the European MicroBrew Symposium. The much-in-demand further training event for managing directors, company owners, proprietors, technical managers and master brewers from European micro and craft breweries as well as representatives from the supplying industry has established itself and will be held as usual on the day before the fair. It is being staged by NürnbergMesse in cooperation with the Versuchs- und Lehranstalt für Brauerei (Research and Teaching Institute for Brewing, VLB), Berlin. The conference language is English.

Once again this year the new communicative BrauBeviale Forum in the heart of the trade fair action will be providing scope for top-ranking lectures, workshops and panel discussions. In 2014, over 3, 000 guests took their places on the green seats in order to extend their know-how covering the entire product and services range at BrauBeviale in a convivial atmosphere and to also discuss and take a more detailed look at the trends from the beverage sector.

PET@BrauBeviale, the market-orientated PETnology concept, has also proved itself. In the PETarena – connecting competence, companies are presenting their multi-facetted PET range and spectrum of services, while small and medium-sized companies as well as major corporations will find attractive solutions for the entire PET value-added chain. The international, PETnology Europe two-day congress, which is being held immediately in the run-up to the fair, will open the PET PASSION WEEK.

And for anyone who is unable to make it to the Exhibition Centre or has still not had enough action by the evening: in the city too, interested guests can then indulge themselves in exceptional drinking enjoyment. Following its launch last year, the "BierErlebnis Nürnberg" (Nuremberg Beer Experience) will be happening once again. Those participating include numerous Nürnberg restaurants, pubs and cafes, who serve the beer and brewery specialties full of character and provide the descriptions to go with them.

The visitors: highly qualified and international
Last year the visitors came to the sector get-together from a total of 128 countries. The total of over 8, 100 international guests mainly came from the Czech Republic, Italy, Switzerland, Austria and Russia. Exhibitors praised the high quality of the visitors: 87 percent were decision-makers or were involved in the purchasing and procurement decision-making processes of their respective companies. In 2015, BrauBeviale will once again be expecting around 37, 000 guests – brewers, but also specialists and experts from the plant and engineering sector, packaging industry and also from the soft drinks, juices, mineral water, wine and milk products sectors along with malt houses, the retail trade and catering industry.

The new concept of the fair, the pragmatic face-to-face exchange and the inspirational lectures and discussions provide the perfect framework for everything of significance for the trade fair guest. This is confirmed by the results of a survey conducted at BrauBeviale 2014: almost all the visitors (99 percent) were satisfied with the ranges presented by the trade fair. The main focus of interest was directed at beverage production technology, filling and packaging, followed by raw materials, logistics solutions and marketing ideas. 98 percent of the trade fair guests were delighted with the good information-gathering and contact-making facilities.

Beviale Moscow: Global solutions. Local success.
The Russian market is thirsting for an investment goods fair for the beverages industry. The “mother”, BrauBeviale, will therefore be delighted when it presents its Russian “child” Beviale Moscow to the public for the first time in October and provides it with all its maternal experience to help it on its way. The tried-and-tested trade fair concept is therefore being adapted for the Russian market with its requirements. With the introduction of Beviale Moscow, NürnbergMesse is responding to current developments on the beverages technology market, but also to the requirements of the exhibiting companies. In this connection, especially German and, in particular, Bavarian companies are thus currently focusing increasing intention on the Eastern European market. In contrast to beverages consumption in the best supplied industrial nations of Western Europe, according to the experts, the Eastern European market is expected to grow annually by 1.5 percent (Euromonitor August 2014).

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