Fruit Logistica Hall Forums focus on current issues in the fresh produce sector

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europe

Experts address current industry issues in nine Fruit Logistica Hall Forums.
The Hall Forum presentations take place in the Kleiner Stern. Presentations will be translated simultaneously into German, English, French, Italian and Spanish. Participation is free of charge.

Hall Forum topics in detail:

Topic The generation game – Winning over young consumers. New media at POS
Date/time Wednesday, 4 February 2015, 11-12:00

The future of our trade will depend on the consumption habits of future generations. Why are young people consuming fewer fresh fruit and vegetables? Are we using the wrong communication mix, or the wrong media? How can we talk to younger consumers more effectively?

Topic Quafety – An introduction to the European programme and presentation of initial results
Date/time Wednesday, 4 February 2015, 13-14:30

The focus is on research into a variety of quality and safety aspects. Seven European scientists present the project and its results.

Topic Optimising the supply chain – New developments in cooling, storage and transport
Date/time Wednesday, 4 February 2015, 15-16:00

Logistics are often seen as providing the best opportunity to optimise the supply of top-quality produce to the final consumer in a cost-efficient way. We look at the latest trends and developments in the logistics chain.

Topic Exotic fruit – A highlight at POS. Consumption and trends
Date/time Thursday, 5 February 2015, 11-12:00

Exotic products are not just attractive additions to the product range at POS, they are also an important culinary enrichment. How is the production and global consumption of exotic produce changing? What are the latest trends? Which products show the greatest potential for the future?

Topic Atlantic fresh produce from Portugal – Opportunities and trends
Date/time Thursday, 5 February 2015, 13-14:00

Following an introduction by the Portuguese Ambassador in Berlin, experts present trends and highlights from the supplier country Portugal.

Topic The new EU regulation on organics – A curse or a blessing?
Date/time Thursday, 5 February 2015, 15-16:00

Demand for organic produce generally exceeds supply – a tempting opportunity for less serious suppliers. The European Commission presented a draft of its revised regulation of the organic market that regulates how organic food products in the EU may be grown, processed, labelled and controlled. What does this mean? Is it a blessing or a curse? What are the implications for the sector?

Topic Challenges in production and marketing for stone fruit and other fresh produce
Date/time Thursday, 5 February 2015, 16:30-17:30

Healthy eating is becoming more and more important for consumers, and includes aspects such as food safety and sustainability. Peaches and nectarines in particular face serious challenges especially when it comes to unfavourable weather conditions during the growing phase. The stone fruit sector is aware of its responsibilities, however, and is reacting appropriately by reducing the use of phytosanitary treatments.

Topic CMO – A European challenge demands national responses
Date/time Friday, 6 February 2015, 11-12:00

The Common Market Organisation offers grower organisations many useful opportunities, but complex rules and requirements must be adhered to. What can growers and organisations expect from the revised version? How will this impact competition overall?

Topic Innovation in fresh produce – Modern glasshouse technology

Date/time Friday, 6 February 2015, 13-14:00

Greenhouse and undercover production generally is playing an ever-increasing role, particularly when it comes to questions of sustainability, cost efficiency and food safety. Modern energy and natural resource management methods in particular can make a major difference to overall efficiency.

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