BrauBeviale 2014: brilliant start for triple

Some 37,000 experts – as many as a good 4,000 more than in 2012 – visited BrauBeviale 2014, this year's most important capital goods exhibition for the beverage industry. The three-day exhibition closed its doors in the Exhibition Centre Nuremberg today. With 42,781 m2 of display space, BrauBeviale 2014 was the biggest in the over 50-year history of the event. 1,133 exhibitors – both world market leaders and newcomers– presented all the ingredients for a successful beverage mix: high-grade raw materials, sophisticated technologies, efficient logistics and creative marketing ideas.

"We've looked forward to this year's BrauBeviale with great excitement and I must say, I'm more than satisfied with this impressive start to the triple, " sums up Andrea Kalrait, Director Exhibitions. "The revised concept has been very well received – by exhibitors and visitors. The positive mood on the stands reflects an innovative and creative sector."

Approx. 40 per cent of the visitors travelled from abroad, especially from the Czech Republic, Italy, Switzerland, Austria, Russia, Belgium, the Netherlands and Great Britain. The product spectrum attracted a good response: some 98 per cent of the beverage specialists were satisfied, according to the result of the survey by an independent institute. The exhibitors were pleased about the high qualifications of the visitors on their stands. A good 90 per cent of the visitors are involved in investment decisions in their company. The exhibitors came from 47 nations, headed by companies from Germany (over 600), Italy, Great Britain, the Czech Republic, the Netherlands, Austria, Belgium and Switzerland.

A complete success: trend theme Culture of Craft Brewing
The trend theme was just what the sector wants and many attractions were offered on the culture of craft brewing: from the European MicroBrew Symposium the day before the exhibition and well-known international speakers from the beer world, like Jim Koch, founder and Managing Director of the Boston Beer Company, Charlie Papazian from the US Brewers Association, John Brauer from Brewers of Europe, and Dr. Marc Rauschmann, Managing Director of BraufactuM in Frankfurt, to the extremely popular and well attended Craft Beer Corner. Fans could not only enjoy unusual beer specialities in the exhibition centre, but also at the "Nürnberg BeerExperience" in the city.

European Beer Star 2014 – Consumers' Favourite
The European Beer Star 2014 is one of the biggest international beer competitions and BrauBeviale has been the competition's exhibition home since 2004. The visitors chose their favourite beer from the 52 Gold Medal winners by blind tasting on the first day of the exhibition. The Firestone Walker Brewery (USA) won the Consumers' Favourite in Gold for its wood and barrel-aged strong beer "Stickee Monkey". The Silver Medal went to Brauerei Aying (GER) for its "Urweisse" and Bronze to Birra del Borgo (I) for its India Pale Ale (IPA) "Re Ale Extra".

The next dates for BrauBeviale:
BrauBeviale 2015: 10–12 November
BrauBeviale 2016: 8–10 November

The figures for visitors, exhibitors and space at this exhibition are determined and certified according to the standard definitions of FKM, the Society for Voluntary Control of Fair and Exhibition Statistics.

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