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| NürnbergMesse Brasil celebrates fifth birthday NürnbergMesse Brasil can look back on a real success story on its fifth birthday: It alone contributes up to ten million euros a year to the overall revenue of the NürnbergMesse Group and is an important link for exhibitors and trade visitors at the interface to South America's most important economy. "NürnbergMesse Brasil is our largest subsidiary and makes a decisive contribution to our international expertise, " say NürnbergMesse CEOs, Dr. Roland Fleck and Peter Ottmann. NürnbergMesse Brasil celebrated its fifth birthday together with 300 customers and partners in the Ohtake Cultural Theatre in São Paulo. So far the portfolio of the Brazilian-German partnership covers trade fairs from sectors like pharmacy, cosmetics, laboratory equipment, analysis, biotechnology, quality control, glass technology, pet supplies and veterinary supplies. The IT security event "it-sa Brasil" also had its premiere this year. NürnbergMesse Brasil is working on further cross-event concepts together with the colleagues in Nürnberg. Executive Director Wolfgang Kranz, who is responsible for the international orientation, sees the success story of the Brazilian subsidiary as an example of the NürnbergMesse Group's growth strategy: "Particularly the example of NürnbergMesse Brasil clearly shows the positive effects of our company's global presence. Our customers, exhibitors and visitors profit as a result." NürnbergMesse Brasil is a perfect addition NürnbergMesse acquired the exhibition organizer Nielsen Business Media Brasil in April 2009; its event portfolio ideally built on the key themes in Nürnberg. "Our companies have fitted together perfectly right from the start. We were more similar than people would initially expect of a German and a Brazilian firm, not only regarding the contents of exhibitions, but also from the culture, structure and organization of the work, " reports Ligia Amorim, Managing Director of NürnbergMesse Brasil. Ground-breaking events for certain theme clusters, proximity to exhibitors, a marked service mindset and close international exchange are the pillars of our successful cooperation. NürnbergMesse Brasil is striving to double the size of the company in 2009 – when revenue was 7.7 million euros – by 2020 Complementary exhibition portfolio The event structure has developed further since NürnbergMesse Brasil was founded five years ago. The exhibitions at the home location in Nürnberg and in São Paulo supplement each other along the value chain. For example, Glass South America with its some 12,000 visitors and 200 exhibitors creates a main theme with fensterbau/frontale in Nürnberg. The best-visited exhibitions, Pet South America and BIOFACH América Latina – Bio Brazil Fair, also correspond to the Interzoo and BIOFACH events in Nürnberg. "We cooperate closely with the international colleagues. Our goal is to develop future-orientated themes and use these to produce events tailored exactly to our customers' markets, " says Ligia Amorim, who has recently been appointed to the Latin America Chapter of the international exhibition association UFI as Deputy Chairwoman and can thus represent the interests of NürnbergMesse Brasil even better. How themes can develop internationally is shown by the newly launched it-sa Brasil, which celebrated its premiere as a conference with over 100 participants in São Paulo in April. The idea and the name come from the Nürnberg IT Security Expo it-sa. "The mass of Internet data is growing in Brazil and thus the question of security standards too. We are launching a platform in the Brazilian market with a suitable conference that will close this gap and tackle the current state of this issue in South America, " say Dr. Roland Fleck and Peter Ottmann. There is also a close exchange of views between the exhibition teams on the subject of powder/granules. For example, the "POWTECH Arena" was presented for the first time at this year's FCE Pharma as a seminar with noted experts from the industry. FCE Pharma with 600 international exhibitors and more than 19, 800 visitors is Latin America's top trade fair for technology applications in the pharmaceutical sector. It takes place annually parallel to FCE Cosmetique, which has developed into the leading exhibition for cosmetic ingredients, manufacture and packaging. South American exhibitions popular with German exhibitors Not only exhibitors and visitors in Brazil profit from the German-Brazilian cooperation, but German companies too. Since NürnbergMesse Brasil was founded, the share of German companies as exhibitors at Brazilian exhibitions has increased, especially among companies that have already exhibited in Nürnberg and have a branch in South America, want to set up distribution networks or look for business partners there. The exhibition company also organizes German pavilions for this purpose, which simplify taking part in the event especially for first-time exhibitors: "A lot of things on the stand were already prepared, interpreters reduced the language barriers and our aim of finding cooperation partners was a complete success, " reports Dr. Stefan Duhr, Managing Director of NanoTemper Technologies, which used its participation in the pavilion at Analitica Latin America in 2013 to make contacts for a new branch in Brazil. NürnbergMesse Brasil similarly strengthens the international nature of the exhibitions in Nürnberg by making it easier for Brazilian companies and visitors to take part in these events. NürnbergMesse has registered between 20 and 70 exhibitors from Brazil in the past years. The exhibitions with the most exhibitors include BIOFACH and Interzoo. Last year around 840 visitors from Brazil attended trade fairs in Nürnberg. The close international link is to be intensified further in the coming years. Representatives from the five subsidiaries of NürnbergMesse already meet regularly for exchanging views and working on new event concepts and service measures. write your comments about the article :: © 2014 Exhibition News :: home page |