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| Messe Frankfurt refocuses its engagement to Mainland China Textile manufacturing and fashion buying offices have steadily shifted from Hong Kong to Mainland China over recent years. To follow these developments Messe Frankfurt, as the worldwide market leader for textile trade fairs, has decided to focus all of its efforts there. Hence the organisers of Interstoff Asia Essential came to the decision to cease holding the fair in Hong Kong starting next year. "We believe that by allocating more of our resources into China, the world's textile consumption and manufacturing powerhouse and a hub for the industry in the region, we can better accommodate our exhibitors' and visitors' needs to expand their business in the wider Asian market, " said Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH. Messe Frankfurt holds eight textile fairs in Mainland China. Due to favourable market conditions and lookahead strategies, the fairs are expanding rapidly. For example, the scale of Intertextile Shanghai Apparel Fabrics – the biggest textile trade fair in the world showcasing apparel fabrics and accessories – keeps increasing: Over 3, 700 exhibitors from more than 30 countries have confirmed their participation this October as this fair celebrates its 20th anniversary. Last year's edition saw a record-breaking visitor number of over 69, 000 from 98 countries and regions. "This fair has seen a steady upward trend over the past 10 years as its exhibitor number has more than tripled compared to 2004, while the visitor number has expanded four-fold, " Braun said. He also stated that next year's Spring Edition of Intertextile Shanghai Apparel Fabrics and Yarn Expo Spring will relocate to a new venue, the National Exhibition and Convention Center (Shanghai), to allow further growth. "The 23rd China International Fashion Fair 2015, also known as CHIC, will be held concurrently with these two fairs, creating more synergy effects by bringing the whole textile and fashion industry together, " Braun continued. Another textile trade fair that covers the southern Chinese market, Intertextile Pavilion Shenzhen, saw 17,500 buyers from 27 countries and regions and 700 exhibitors from eight countries and regions at the recent edition this July – an all-time high, confirming the growing potential in the Southern China textiles market. "We are confident that by leveraging our business know-how and resources from Hong Kong to fairs in Mainland China, this growth will continue for the foreseeable future, " said Braun. write your comments about the article :: © 2014 Exhibition News :: home page |