Ambiente 2015: more space for small electrical appliances

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Ambiente is a new-products summit of superlatives. Last February, more than 4,700 exhibitors from around 90 countries occupied the whole of Frankfurt Fair and Exhibition Centre and once again made the fair a must for the sector at the beginning of the new business year. With its three sections – Dining, Giving and Living – Ambiente depicts the complete spectrum of consumer goods for the table, kitchen, housewares, wining & dining, giving, living and furnishing whereby the range of small electrical appliances in the Dining section is becoming increasingly attractive. "More and more companies from this segment want to make presentations in Frankfurt. Thus, small electrical appliances will be bigger than ever before at the coming Ambiente – in terms of both the exhibition space occupied and the number of exhibitors. Although we are doing everything possible to accommodate all applicants, this is unfortunately not always possible due to the low level of fluctuation in this segment", says Thomas Kastl, Ambiente Director for the Dining section. The number of exhibitors from the small electrical appliances segment rose at the last two events, a positive trend that is set to continue in 2015.

One of the main arguments for suppliers and manufacturers from all around the globe: the level of visitor internationality at the world's leading trade fair for consumer goods exceeds 50 percent. Moreover, the broad spectrum of visitors with great decision-making authority is an important reason for exhibiting in Frankfurt. At Ambiente, exhibitors can be sure of reaching attractive buyer target groups from all over the world who, for example, order small electrical appliances as supplementary product lines for the glass, porcelain and ceramic business. More than 144,000 visitors from over 160 countries took advantage of the trade-fair highlight last February. In line with the growing lifestyle orientation in the kitchen, there has also been a rise in the level of interest shown in high-grade products and innovations from the small electrical appliances segment, which are to be seen alongside international market leaders from the kitchen and household fields in Frankfurt. At Ambiente 2014, exhibitors of small electrical appliances said they were extremely pleased with the course of business at the fair and praised the propensity to order, the quality of the discussions held and the outstanding internationality of the fair.

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