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| Tendence 2014: Germany’s leading order platform for the autumn ![]() On the visitor side, double-digit rates of growth were recorded from, for example, Great Britain, Greece, Poland and Spain. The number of visitors from the major Asian consumer-goods markets – China, India and Japan – were also up in comparison to 2013. Due to the difficult economic situation, fewer visitors travelled to Frankfurt from Austria, Belgium, and the Netherlands. The overall rating given by exhibitors was positive and this was confirmed by the trade associations. Thus, Stephan Koziol, Chairman of European Lifestyle Association (Europäischer Verband Lifestyle – EVL), said, "Tendence 2014 was good and lots of exhibitors are very pleased. The supplier standard is very high. The emphasis is on quality, not quantity. This is the unique selling proposition of Tendence." Thomas Grothkopp, Director General of the German Association for Tableware, Housewares and Home Decor (Bundesverband für den Gedeckten Tisch, Hausrat und Wohnkultur e.V. - GPK), emphasised the high standard and significance of Tendence: "There is no doubt that the German retail trade profits from the international consumer-goods fairs in Frankfurt, which save retailers from having to travel to fairs abroad. Tendence is very important, especially when it comes to placing last-minute orders for the Christmas business, as well as early orders for the coming year. This was confirmed once again by this year's event in Frankfurt." Ecostyle and Webchance trade fairs generate synergies for Tendence visitors As a nodal point within Tendence and Ecostyle, the 25 Webchance exhibitors generated impulses for networking the bricks-and-mortar and online trades under the mottos, 'Mobile' and 'Multichannel'. Established internet retailers and, in particular, newcomers to the online world, had the opportunity to find out about innovative and easy-to-implement sales and advertising models. Additionally, 'Interpreneurs', i.e., internet entrepreneurs, reported on their experiences and discussed practical issues. A magnet for visitors and link between the three concurrent events was the lecture programme, which attracted a good 2,200 participants, a ten percent increase over the previous event. 75 Ecostyle exhibitors and designers presented a broad spectrum of products from pull-out paper sofas and bags made of coconut fibres to smartphones produced under fair-trade conditions. All of the lifestyle products to be seen at the four-day trade fair have been produced with the aim of combining future-oriented design with functionality and sustainability. Moreover, in addition to its function as an order platform, Ecostyle was the venue for a rich programme of lectures offering insights into the subject of sustainability. The open concept of Hall 9.2 also promoted reciprocal visitor interest in Tendence and Ecostyle. New at Tendence 2015: five events at the same time and place Two additional events will be held within the framework of next year's Tendence at Frankfurt Fair and Exhibition Centre from 29 August to 1 September 2015: the Hair and Beauty trade fair and the new Eat & Lifestyle consumer fair. As usual, the next Ecostyle and Webchance will be held concurrently with Tendence. The Webchance Academy will offer Heimtextil visitors details of the latest trends and tips for internet advertising and sales during the trade fair from 14 to 17 January 2015. write your comments about the article :: © 2014 Exhibition News :: home page |