IFA 2014: 90 years of innovations

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IFA has been setting the standard for 90 years and become the world's leading trade show for consumer and home electronics. Leading international manufacturers display the latest trends and their products to global audiences at IFA in Berlin. In the past innumerable product debuts have played a major role in the history of IFA. Every year this unique blend of innovation, stars, entertainment and new products attracts retailers, industry, the media and the public.

Demand by exhibitors is consistently high, even at the 90th IFA. At IFA 2014, with the CityCube Berlin now available along with extra space, the organisers are able to satisfy the huge exhibitor demand. At 149.500 m², the overall display area at the world's leading trade show for consumer electronics and home appliances has grown by two per cent. It means that IFA is booked up for the fifth year in succession. Besides the halls, additional areas on the outdoor display site as well as temporary halls are being used to accommodate the 1.538 exhibitors (+3%). Both regular exhibitors and newcomers have contributed to this growth in floor space.

At the last event orders were placed totalling over four billion euros, making IFA the leading event for the industry and retailers in the run-up to Christmas, the most important trading period for stockists.

Market developments
Developments in the consumer electronics and home appliances markets, the markets represented at IFA, have varied. Worldwide, a slight decline (-3 %) is expected in CE sales (737 billion euros), which remain high nevertheless. There are positive signals that the markets are recovering in several countries which were badly hit by the financial crisis. Market researchers expect sales in Germany to increase by 2.5 per cent in 2014. As regards the home appliances market, after a positive start during the first six months sales are forecast to exceed last year's figures for the year as a whole.

IFA – where products debut on the world stage
Dr. Christian Göke, Chief Executive Officer of Messe Berlin: "Over the many decades the major international brands have displayed their latest products at IFA. 90 years of IFA means 90 years of innovations. By bringing everyone together, the industries, retailers, consumers and the media, IFA is the most effective communication platform worldwide. "

Jens Heithecker, director of IFA: "The future begins at IFA and that has been the case since 1924. Products making their world debut, the presence of international executives, visionary conference topics and all kinds of entertainment at IFA – that is the blend that for 90 years has continued to fascinate the industry, retailers, the media and the public."

International networks at the IFA Global Broadcasting Center
The fact that so many international broadcasting networks have registered for the Global Broadcasting Center in the Media Centre in Hall 6.3 is proof of the enormous interest in IFA. They include the news agencies AP and Reuters, stations from Swithzerland's public network EBU and channels from Luxembourg's private network ENEX. Among the international networks reporting on IFA are CCTV and Jiangsu TV from China, 01net TV, LCI, BFM TV, MCM, Sport 365, Euronews, L'Actu Techno and OUATCH.tv from France, the BBC, RAI and Mediaset from Italy, NHK from Japan, Polsat News from Poland, YTN and KBS from South Korea, ICT business.info and ICT business TV from Croatia, TRT and Star Media from Turkey as well as the US networks CNBC/ NBC and Bloomberg.

IFA Summits
Under the heading of 'IFA Summits' the following congresses and conference events will be taking place at FA 2014: the IFA International Keynotes, the new IFA+ Summit, the Display Search Business Conference and TEDx Berlin.

TEDx-Berlin, 6 September 2014
This IFA conference on the topic of innovations provides a forum for visionary ideas. Taking as its slogan ’World 2.0 – the Next Step’, over 20 international speakers will debate the latest developments in the digital world.

Display Search Business Conference, 8 September 2014
High-resolution, curved, portable or not? This year’s IFA DisplaySearch Business Conference will be focusing on two main topics: ‘4K: and then what?’ and ‘Wearable technology: Just how big is the ‘next big thing’?

GfK Conference: Consumer Products of Tomorrow
On Thursday, 4 September at IFA, GfK (Gesellschaft für Konsumforschung) is again staging a conference at which experts will provide insights into TV, audio, home appliances trends and developments in the retail trade.
IEEE International Conference on Consumer Electronics - ICCE Berlin 2014
The IEEE conference will be taking place for the fourth time at IFA. It provides researchers and engineers with a platform for exchanging information and the latest scientific findings on systems, circuits, processes, technologies and applications. This year the conference will be focusing on the consumer electronics topic of wearable devices. A series of fascinating keynote speeches will round off the programme of conferences, including from Thomas Wiegand, Fraunhofer HHI and TU Berlin, (Germany); Pierluigi Siano, University of Salerno, (Italy); Joe Decuir, Cambridge Silicon Radio, (US) and Wayne Luplow, LG, (US). Other events include a Doctoral Workshop for PhD researchers and a one-day Short Course for Young Professionals.

IFA TecWatch
For technically minded visitors to IFA, journalists, experts and decision-makers from the industry and the trade Hall 11.1 is a must. Be it new standards and solutions for digital media, future-proof energy efficiency concepts, 3D printer products, ease of operation in the smart home, data security and security in the home, fitness and health apps or ideas for solving transport and traffic problems – IFA TecWatch presents a wealth of innovation under one roof.

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