The shop window is a stage for trends

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It is a dismal, rainy summer's day – but the shop window of the retail stationery and office supplies shop "Die Papeterie" in Freiburg outshines the grey of the day with fresh, bright pastel colours. In the paper, stationery and office supplies retailers, Claudia Herke from the trend bureau bora.herke.palmisano, has created an island display for products, which picks up, in the interior, the colour tones from the shop window. At Paperworld in January 2014, the owner, Simone Gräsel took part in the prize draw, and is now enjoying the professional makeover of her shop window and the benefits of a professional consultation.

"As an international platform for the paper, stationery and office supplies sector, Paperworld offers both new products and sector expertise, as well as inspiration for trends and shop design. For anyone wishing to be successful in the specialist retail trade, it is important to keep a finger permanently on the pulse of present trends. Paperworld in Frankfurt am Main is thus an absolute must for the diary at the beginning of the year, providing a valuable stimulus at the start of the new season, " says Michael Reichhold, Director of Paperworld. "The Trend Show" at Paperworld is the first place for people to head for to get information about the trends and colours for the up-coming season. It's a real visitor magnet, which also displays many of the exhibitors' innovative products, " says Simone Gräsel, owner of "Die Papeterie".

Trend "Gentle Time Out" attracts attention to the retail shop
Pastel-coloured lilac dominates the design in the shop window of specialist stationery and office supplies retailer, "Die Papeterie" in Freiburg and the theme continues into the interior. Square plinths and boxes in discreet beige, white and silver merge harmoniously into the overall composition and create surfaces on which to put the stationery products and other office supplies. Black leather bags and accessories add highlights and, at the same time, break up the overall surface area. A particularly eye-catching feature in the window is an elegant display in black, which secures centre stage for elegant writing implements.

Pastel-coloured paper drapes hang from the ceiling and break up the space still more, whilst acting as a unifying feature in the design. Additionally, designer Claudia Herke has used written text on the window pane, which both attracts the eye and points up the special features of the products. Overall, the window display radiates feminine elegance and high-quality chic. "As the main emphasis of this specialist retailer is high-end writing implements and accessories, we decided to put these in a prominent position in the window. This year, for the first time, we are continuing the theme from the shop window to the interior, which works well here with the open design, " says Claudia Herke from the trend bureau bora.herke.palmisano. Immediately behind the entrance door, and visible from the outside, there is a combination of various large white tables. And the products are also placed on pastel lilac-coloured pedestals, so that elegance and clarity dominate the composition as a whole. "I very much like the arrangement of the products here on the table and in the shop window. Each individual item is presented like a piece of jewellery in a jeweller's shop. The shop window has become a stage for products and trends, " says the owner Simone Gräsel.

"Gentle Time-Out": a relaxed trend as delicate as gossamer
"Gentle Time-Out" with its restrained colours, natural materials and simple shapes, creates a place to withdraw and relax. The trend radiates an omnipresent calm and creates a light, easy-going mood. The interplay of colour, light and shade soothes the senses and, at the same time, inspires a fresh energy. Muted pastel shades are in the forefront in the "Gentle Time-Out" scenario: delicate flesh tones, lilac and mint create a harmonious colourway. With it go natural colours, from ivory and biscuit to stone.
The light, restrained colours underline the elegant, delicate materials as well as the tactile surfaces.

See the trends for the up-coming season live at Paperworld
The Paperworld Trend Show was initiated by Messe Frankfurt and showcases the colours, materials and design for the coming season. It furnishes both manufacturers and the retail trade with guidelines for the design of their products and shops. For 15 years now, Paperworld, with its Trend Show, has been providing an important stimulus for the sector and showcases, at the start of the year, what is in demand in the retail trade. The special show is curated by the trend bureau, bora.herke.palmisano.

The experts from the trend bureau bora.herke.palmisano will be conducting tours through the Trend Show at Paperworld 2015 at 10.30 a.m. and 3.00 p.m. every day, and will discuss, in a lecture at the end, the effects and implementation of the trend themes. Visitors can obtain a Trend Brochure with the most important colours, materials and patterns, free of charge, from the information stand for the Trend Show in Hall 6.1 C90. Once again, they will be able to take part in the prize draw there and, with a little luck, will have a chance of winning a window display for their shop.

Paperworld – My Inspiration
Next event: 31 January to 3 February 2015
Paperworld is the world's most important information and communication platform for the national and international paper, stationery and office supplies sector. Held annually in Frankfurt am Main, the trade fair presents the latest products and trends for the sector – 1, 677 exhibitors from 59 countries took part in the last edition. Paperworld provides innovative business ideas for the wholesale, retail and specialist trades, for the book, internet and mail-order businesses and for commercial users. With 42, 145 buyers and trade visitors from 144 nations – 80 percent of them from outside Germany – Paperworld is the most international trade fair for the paper, stationery and office supplies sector. Paperworld is distinguished by a huge horizontal and vertical range of products from office and school articles, via gifts and printer accessories, to exclusive stationery products and writing and drawing utensils for private and business use. Moreover, thanks to its varied and interesting congress programme and diverse events, it is a multi-faceted source of inspiration and expertise – and is sure to more than live up to its new slogan for 2015, 'always different'.

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