|
contents | asia | ||||
| Countdown to the first 100% Design South Africa The renowned international design exhibition 100% Design is launching on the African continent for the first time in August during a dynamic year that has seen Cape Town host The World Design Capital and the international design programme Design Network Africa winning the inaugural African Design Award in Gabon. 100% Design South Africa is an international showcase for contemporary design with a unique African perspective. It will be held in Johannesburg (6-10 August in Hall 1, Gallagher Convention Centre), running alongside the well-established and largest home show on the continent, Decorex SA, which last year saw just over 54, 000 people through the doors. Exhibition Director Cairey Baxter-Bruce, explains why the exhibition is coming to South Africa, '100% Design started in London and has become the leading go-to exhibition for forward-thinking design. Following exhibitions in Tokyo and Singapore it was felt that the time was right to open on the African continent and South Africa – the gateway for business throughout the continent - is the prime place to host this event' Africa Arising There is a burgeoning design scene in Africa with emerging designers entering the global design arena to offer a fresh approach to the creative process. Equally design awareness is taking off across the continent in tune with the booming economies of the Sub-Saharan countries and with it a hunger for design-lead products. In turn South Africa is where Africa does design business with many of the countries architects, specifiers, designers and interior designers working or sourcing from here. And Cape Town has been playing host to the World Design Capital 2014 with over 300 accredited design projects (including 100% Design South Africa) being established in the course of the year. 'The continent is at a very dynamic moment in design and is set to become a place to watch in the coming years. Africa designers are totally conscious of the bigger design world and are beginning to be confident in offering their take. There is a creative restlessness here - people are tapping into the rich design resources and references South Africa has in droves and adapting them to urban contemporary living.' says 100% Design South Africa, Programmes Director: Cathy O'Clery. 100% Design South Africa To cater for the growing demands of the country and the continent 100% Design South Africa will focus on residential, hospitality, office and product design – areas of massive growth potential for the industry. At the show the combination of leading South African companies such as Vogel Designs, Tonic, Mezzanine, Design Team and Wiid Design with international brands like Dauphin, Ligne Roset, Fritz Hansen, Hay, Arper, Magis and Artemide is sure to make a dynamic exhibition as will the mix of designs from internationally renowned South African designers such as Dokter & Misses, Haldane Martin, Gregor Jenkin and Ronel Jordaan alongside works by Inge Sempé, Thomas Heatherwick, Jaime Hayon and David Trubridge. Many of the exhibitors will be hosting interactive activities both ancient and modern from wood turning to 3D printing. Industry experts from the local and international design scene will be speaking at the event at a special platform called the C.O. Designs Launch Pad Theatre presented by Plascon and specially designed bars and cafes will help enhance the visitor experience. Other special features include: 100% Office by Dokter and Misses in association with Visi Magazine; The Mr Price Home Colab Café; a large ceramic exhibition called The Long Table in association with Art in The Forest and House & Leisure; 100% Lodge by Home Fabrics in association with Head Interiors, M Design and Karen Robert and a designer bar by Wiid Design and Amorim Cork. write your comments about the article :: © 2014 Exhibition News :: home page |