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| Around 100 exhibitors from the oil and lubricants sector at Automechanika Frankfurt ![]() BIZOL, for example, will use Automechanika Frankfurt to launch the redesign of all its product lines. Chief Marketing Officer Marcello Assandri explains: "Being present as a German Premium brand in more than 60 countries and aiming at 100, we felt the need to differentiate our brand by continuing our innovation efforts and through design. In fact, we have upgraded not only our motor oils according to the highest quality standards of the German automotive industry but also our motor-oil containers. Our booth has been created by an external design agency. We are thus introducing design combined with performance in the motor-oil industry as a new differentiating element." Another company, Australian manufacturer Fortron, which now exports to 14 countries and already exhibits at Automechanika Johannesburg, wants to make its products better known in Europe and has entered its 'Forton Ozone Generator' for the Automechanika Innovation Award in the Service Station & Carwash category. Michael Csordas, General Manager International Business of FORTRON AUTOMOTIVE TREATMENTS, says, "The Fortron Ozone Generator has been specifically designed for use within automotive service centres as a value added service to remove odours caused by bacteria from the vehicles air conditioning system and from spillages within the vehicle. The Ozone machine has been designed to be robust, user friendly and specifically designed to direct ozone to the source of the problem. The result is a cost effective, safe way of eliminating smells and bacteria from vehicle interiors, providing safe and healthy motoring." Millers Oils from England is exhibiting at Automechanika Frankfurt for the third time. "Automechanika is an essential platform for Millers Oils to showcase not only our products but the brand as a whole to a worldwide audience. We intend to continue to build on our successful sales relationships with our current international stockist, whilst also looking to attract new distributors and stockists from across the world. FLOWCONTROL - the innovation for 5 litre oil delivery allows you to control the flow into your engine filler point without the use of a funnel, resulting in less spillage and considerably reducing the risk of contamination. By placing the bottle over the oil filler and opening the twist-grip tap, oil flows smoothly into the engine, while air is allowed into the bottle via a special air supply tube. Opening the tap further increases the flow - when fully open 5 litres can be dispersed in 30 seconds. At all times you are in complete control", says David McCann, Export Manager (Europe), Millers Oils. write your comments about the article :: © 2014 Exhibition News :: home page |