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Successful premiere for ECS RELOADED

Live high-calibre presentations and product updates from the coatings industry are now just a mouse-click away from around the world. The virtual exhibition and conference platform ECS RELOADED was launched for the first time on 22 May 2014, with almost 900 people taking part in the virtual event at reloaded.european-coatings-show.com.

The paint and coatings world is set to meet up again in the spring of 2015 at the European Coatings SHOW (ECS) in Nuremberg. The congress takes place on 20 – 21 April and the trade show on 21 – 23 April.

For the first time, the one-day virtual event offered the opportunity for participants to discuss new developments at roughly the midway point between last year's show and the next one in 2015. Every third exhibitor from ECS 2013 updated their virtual profile for ECS RELOADED. Almost 900 visitors logged in to the event, with an average of 100 visitors online at a time; the platform offered an entire range of functions for obtaining information about product updates, including a search tool for updates in exhibitor profiles. At the same time, many exhibitors provided a contact person to conduct live chat sessions.

The virtual conference also provided news on the latest developments. The wide-ranging programme offered 100 presentations covering 10 different subject areas, including protective, water-borne and functional coatings. Visitors could switch between topics at any time and customise their conference programme in line with their interests. Highlights included ten live presentations designed to inspire interaction. Dr Lars Kirmaier from Heubach, for example, introduced a new zinc-free anti-corrosive pigment.

Matthias Janz, Marketing Manager Events at Vincentz Networks, is very positive about the outcome. "ECS RELOADED was a world first, but not just for the coatings industry. I don't know of any other trade show that has offered this kind of virtual extension. We are very proud of this breakthrough.Our expectations of the new event format have been met and we are now going to fine-tune it to make the experience even more exciting for our visitors. "ECS RELOADED is organised by Vincentz Network and NürnbergMesse, with Bayer and Hoffmann Mineral supporting the new event as "event patrons". ECS RELOADED is set to become a fixed date in the coatings calendar: in future the one-day virtual event will always take place in the spring of even-numbered years.

Preparations for ECS 2015 in full swing

The coatings industry is already getting ready for its next highlight: At the European Coatings SHOW from 21 to 23 April 2015, engineers, developers and decision-makers will find the world's greatest range of raw materials and laboratory, testing and measuring technology for the paint and coatings industry. The semi-parallel congress takes place on 20 and 21 April 2015. At the 2013 event in Nuremberg, 962 exhibitors from 43 countries showed their new products to altogether 25, 844 trade visitors* on a record net display area of 34,600 m².



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