|
contents | asia | ||||
| Strong first year for NürnbergMesse India NürnbergMesse India has turned in a successful start in its first year of business and is also expanding its portfolio of exhibitions in the second year by taking over the organization of the die casting trade fair ALUCAST. In its first year the company achieved a total of over 1,000 exhibitors on a gross display space of over 60,000 square metres and more than 50,000 trade visitors. "With our youngest subsidiary we have succeeded in transferring the concept of compact, special-interest trade fairs that reflect the whole value chain to the Indian subcontinent, " say the CEOs of the NürnbergMesse Group, Peter Ottmann and Dr. Roland Fleck, with satisfaction. NürnbergMesse India was founded as the youngest international subsidiary of NürnbergMesse in April 2013, took over the company's existing projects in India and has meanwhile expanded the portfolio to six events. NürnbergMesse India focuses on compact trade fairs with themes linked to the events in Nürnberg and which cover the whole value chain for the respective sector. Sonia Prashar, Managing Director of NürnbergMesse India, can look back on a successful first year as head of the Indian subsidiary: "We are small but smart. We currently organize six trade fairs with our team in India. Two of these are already absolutely leading exhibitions for the Indian market: ACREX India, the trade fair for air conditioning, ventilation, refrigeration and building services, and PAINTINDIA for paint and coatings." Extension of the event portfolio The event portfolio will be increased in 2014 with the ALUCAST trade fair for aluminium die casting, which NürnbergMesse India is organizing for the first time on behalf of the Aluminium Casters' Association of India. "ALUCAST enables us to occupy another major niche theme, which is important particularly for the strongly growing automotive industry in India. At the same time this exhibition enables us to profit from synergies with EUROGUSS in Nürnberg and the CHINA DIECASTING in Shanghai and from the know-how available there, " explains Sonia Prashar. The sixth edition of the ALUCAST trade fair will take place in Bangalore in South India in December 2014. Powerful network of partners and associations The broad-based portfolio not only covers key growth sectors of the Indian economy, but also the themes of the main sectors of the NürnbergMesse Group. So the events in India fit into the existing international exhibition network. Besides PAINTINDIA, which supplements the worldwide coatings network, and ACREX India, which reinforces the Chillventa events, fensterbau/frontale india, Powder & Bulk Solids India and BIOFACH India enhance existing theme clusters. NürnbergMesse India intends to expand the existing exhibitions in the coming years and strengthen the role of international exhibition networks. "We already profit from numerous cooperations with sector and industry associations. These associations play a major role in India and are some of the top brands in the exhibition market, " explains Sonia Prashar. NürnbergMesse India cooperates with organizations like ISHRAE (Indian Society of Heating, Refrigerating and Air Conditioning Engineers) for ACREX India, or the publishers Colour Publications and Vincentz Network for PAINTINDIA. The exhibition company also cooperates closely with the Indo-German Chamber of Commerce and achieves valuable mutual synergies with the events at the home location in Nürnberg. Whereas the Indian subsidiary profits from the established exhibitions in Nürnberg, NürnbergMesse India increases the awareness of the exhibition portfolio abroad. On the other hand, visitors to the exhibitions in India establish the connection with the events in Germany and are interested in visiting the relevant counterpart exhibition, which contributes to the large international share of visitors and exhibitors. write your comments about the article :: © 2014 Exhibition News :: home page |