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Beautyworld Japan opens in Tokyo

Beautyworld Japan, the largest trade fair for the beauty and spa market in Japan, opens its three-day fair at Tokyo Big Sight East Halls 3, 4, 5 and 6. The fair showcases a variety of products, services, techniques and information relating to the fields of cosmetics, aesthetics, nail and beauty equipment for salons as well as healing, diet, health and medical care.

This year, the show welcomes 538 exhibitors (Japan: 443, Overseas: 95) from 15 countries and regions (2013: 515 exhibitors [Japan: 432, Overseas: 83] from 14 countries and regions). For the 2014 edition, the show expanded the exhibition area in response to the growing needs of exhibitor participation. The show is widely-recognised as the most effective and productive industry business platform in Japan.

Highlights of Beautyworld Japan
A Simple and clear structure:
Following the successful outcome from the previous edition, the halls will be categorised into two large areas; "Salon Business Area" and "Retail Business Area". Each area will be further divided into eight and three "Zones" respectively, depending on different product category groups. Through the new structure -the fair provides both visitors and exhibitors a clearer and more efficient setting for business negotiation.

Main Stage Seminars return with new line-up of lecturers:
The well-known "Main stage seminar" will return with a new line-up of lecturers and topics. Experts will share their knowledge and industry leading techniques on aesthetics, hair and total beauty salon management, throughout the three days. Informative "Business seminars", "Exhibitor presentations" and "Association seminars" on various themes rich with content will also be held.

Bulgaria and Indonesia join the list of international pavilions:
Seven Indonesian companies will join Beautyworld Japan as an Indonesian pavilion for the first time. In addition, the Bulgarian pavilion will return with ten exhibitors for the first time since 2009. Together with returning Chinese, Korean and Taiwanese pavilions, this year's international pavilions offer more variety to the show.

Additionally, today marks the opening of the "Tokyo Nail Forum" in Hall 3, with 81 exhibitors showcasing their latest products. There will be a wide range of events and demonstrations held on the stage and in the presentation room every day during the fair, introducing top-class nail art techniques.



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