Hair and Beauty trade fair and OMC Hairworld a complete success

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Three days of glamour and high-fashion at Hair and Beauty / Hairworld in Frankfurt am Main: top international stylists with the latest trends and styles from the sector were a great source of inspiration for almost 60,000 visitors from 68 countries who also cheered on the 1,300-plus competitors from over 50 countries at the OMC Hairworld world hairdressing championships in the 'Festhalle' of Frankfurt Fair and Exhibition Centre.

"Together with the over 400 companies and brands of the hair-cosmetic industry and the German hairdressing trade, we staged a trade fair and event unparalleled in the international hairdressing and fashion sector", said Detlef Braun, Member of the Board of Management of Messe Frankfurt. "In Frankfurt, the sector was able to show itself from the creative, glamorous, highly professional and future-oriented side." The expectations of the Central Association of the German Hairdressing Trade (Zentralverband des deutschen Friseurhandwerks – ZV), which brought the world hairdressing championships back to Germany after 14 years, were also exceeded by a wide margin: "In terms of event quality, exhibitor presentations, the world championships and the aesthetic and technical qualities of the exhibition halls, the combination of Hair and Beauty and Hairworld in Frankfurt was vastly superior to all preceding events", said ZV Managing Director Rainer Röhr.

The concept of the fair with a varied range of hair-cosmetic, hair extension, hairpiece, salon equipment, hairdressing accessories, make-up and nail design products on over 37,000 square metres of exhibition space was a complete success. "We had a huge number of visitors to our exhibition stand – right at the top end of our scale of expectations – and they were delighted with our interactive stand concept and the international show programme. A big contribution to this success was played by the setting, which was very good for all concerned. This event is important for the sector because it gives participants the chance to increase their self-esteem. The inspiration of the international business is very important to our national customers", confirmed Ralf Billharz, Vice President, Wella Germany, Austria and Switzerland.

High-fashion and practical knowledge for attractive hairdressing careers
The high-grade exhibitor show programme was studded with international stars from the sector who not only presented the latest styling trends but also passed on important practical tips – from the right cut and best hair care to perfect colour mixing. In times when it is becoming increasingly difficult for hairdressing salons to attract new members of staff, the numerous high-fashion stage shows at Hair and Beauty showed how modern and creative a career in hairdressing can be. "This fair leaves no doubt that the job involves much more than just cutting hair. In our opinion, it has more than come up to expectations thanks largely to the programme we held on our exhibition stand and the numerous activities in which we took part", said Pascal Frantz, CEO, L'Oréal Professional Products.

The high degree of internationality at Hair and Beauty resulting from the concurrent world hairdressing championships also generated lots of interesting discussions on the exhibition stands. "We are extremely pleased because, in addition to our regular customers, we also welcomed many potential customers interested in our product range", said Tobias Staehle, CEO, Kao Germany. Confirmation of this came from Noah Wild, Member of the Board of Wild-Beauty AG, who said, "This has been the biggest fair for years. A great experience." After Germany, the top ten visitor nations were Austria, Switzerland, Poland, Italy, the Netherlands, France, Greece, Hungary, Japan and the Czech Republic.

Exciting world hairdressing championships
On Sunday and Monday, around 1,300 participants from more than 50 nations competed for the title of hairdressing world champion. The 'Festhalle' of Frankfurt Fair and Exhibition Centre provided the perfect setting for this. "Hairworld in Frankfurt was the absolute highlight in the long-running championships held by OMC around the world", said Salvatore Fodera, President of Organisation Mondiale Coiffure (OMC). Andreas Popp, President of the Central Association of the German Hairdressing Trade (ZV) underscored this when he said, "Our expectations have been exceeded in all respects. We haven't seen such full grandstands with so many enthusiastic fans for many years." A total of 38 competitions for hairdressing, make-up and nail design were held. The next world championships will be held in Korea in 2016.

Trends and new products at Hair and Beauty 2014
When it came to styles, curls – small and crisply defined, romantic and wild with great volume or elegantly glamorous – were dominant. Also very much 'in' was the half-length bob with accurately straightened or voluminously curled hair. On the colour front, this year's emphasis was on blond. From platinum, via Champagne, honey and caramel, blond was to be seen everywhere. Otherwise, the scene was very colourful with blue, green, pink, violet and red being very popular as highlights. A broad spectrum of products was available for this, e.g., permanent, semi-permanent or hair chalk, which disappears after one or two washes.

The sector reacted primarily to the growing demand for more environmentally friendly products with natural ingredients. This trend towards natural products was also reflected by salon furnishings and accessories, e.g., hairdressing tables made of specially processed wood, recycled aluminium and plastic, hand-made wooden combs and brushes produced using domestic timber. This trend was also taken up in the Green Salon special exhibition and was given an enthusiastic reception by visitors. "We are pleasantly surprised by the great response to the Green Salon. The sector has seen that consumers want sustainable, health products and services", said Susanne Kehrbusch, Chair of the Stimulating Hairdresser Forum and speaker at the Green Salon.

In 2015, Hair and Beauty will be held on 29 and 30 August and thus be the sector's first trade fair for the autumn and winter season. The German hairdressing championships will also be held within the framework of next year's fair.

An overview of upcoming beauty fairs organised by Messe Frankfurt:
Beautyworld Japan, Tokyo, Japan, 19 to 21. Mai 2014
Beautyworld Middle East, Dubai, UAE, 27 to 29 May 2014
Beautyworld Japan West, Osaka, Japan, 20 to 22 October 2014
Beautyworld Japan Fukuoka, Fukuoka, Japan, 2 to 3 March 2015

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