Beauty Düsseldorf: Current Trends, Innovative Methods and Interesting Background Knowledge

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The offerings at Beauty Düsseldorf – the leading international trade fair for cosmetics, foot, nail, wellness and spa – from 21 to 23 March 2014 include presentations by the 1,250 exhibitors and brands, as well as a diverse selection of advanced training options with more than 100 events, in exhibition halls 9-12. Once again around 50,000 visitors are expected.

Renowned speakers and industry experts will address the various aspects of professional cosmetics at the Trend Forum. During the 1-hour technical lectures in hall 10, visitors will be offered information on topics such as "Prevention and Anti-Aging – Dietary Supplements under Scrutiny", "Beauty and a Youthful Glow at Any Age", "Power through Personality", "Firmness Loss – New Research Results on Atrophic Skin", and "Success Formula Agents – Up to Date with the EU Regulation". Lectures can be visited without prior registration or additional costs.

The Meeting Point in hall 10 is the central event forum for the cosmetics sector. This is where exhibitors present their latest products and trends. Special highlights of the programme include the German makeup competition with its theme "The Taste of Nature" and the international makeup competition, themed "Picnic". The presentation of the Golden Mask award for makeup artistry to Berlin resident Einat Dan and the A Life of Beauty award to Michael Grandel, managing director of the beauty company DR. GRANDEL GmbH in Augsburg, Germany, are additional highlights.

In collaboration with KRYOLAN, Beauty Düsseldorf presents a special show revolving around the topic makeup. Using lipstick as an example, the path from production to usage to sale will be illustrated. Visitors will have the opportunity to follow the manufacturing process in an onsite laboratory. Further, important information on ingredients, clinical tests, safety testing and technical data will be imparted, as well as styling tips and sales advice.

In the Nail area in hall 12, Beauty Düsseldorf offers a complete overview of new products, care concepts and processing techniques. The international technical programme at "Treffpunkt Nail" (Meeting Point Nail) offers tips for work in the nail studio. Here you will experience international experts on stage: Karin Ström from Sweden speaks on "Geltology – Successful with Professional Techniques", Hitomi Ariyoshi from Japan presents works using gel lacquer, and the Italian Max Braga sparkles up the place with his "Diamond Nail Art". There will also be colourful retro styles, airbrushed snakeskin and trends from Hollywood, among other delights. The national and international nail competitions in the gel and liquid/powder categories are further highlights.

The professional area Foot in hall 9 offers everything around podiatry and cosmetic foot care, including care products, technical equipment, practice furnishings and hygienic items. The German Podiatrists' and Chiropodists' Association ZFD, in partnership with Messe Düsseldorf, presents a practice-oriented professional development programme.
Podiatrists and Chiropodists generally work in static sitting positions. The special topic "Ergonomics at the Workplace" at "Treffpunkt Fuss" (Meeting Point Foot) offers practical tips and recommendations on creating an ergonomic work environment and on correct posture.

In the Wellness exhibition area Beauty Düsseldorf always shows the latest developments in the wellness and spa industry. The technical programme focuses on wellness applications, body treatments, institutional etiquette and motivational training. In addition, international spa and massage trends are presented and accessibly demonstrated. The spotlight here is on wellbeing and experiencing with all senses.

Beauty Düsseldorf has been presenting innovative special shows for many years in cooperation with the German Wellness Association. With AQUAMENTAL SPA, entirely new room concepts and interpretations of the element water will be presented in 2014. Lights and acoustics are utilized to create reality spaces that make use of new therapeutic effects to achieve complete, deep relaxation. AQUAMENTAL SPA was developed by Daniel Lathan, who will be presenting the concept to the public for the very first time together with the German Wellness Association at Beauty Düsseldorf.

International industry experts, experienced spa managers and successful spa operators come together in the SPA BUSINESS LOUNGE on all three trade fair days to discuss important issues related to the industry. This year top international speakers such as Alison Snelling and Dieter Buchner from Aspiration, as well as Kasha Shillington from Resense Spa, will be there to share their experiences and success strategies. Special highlight: The presentation of the Spa Manager of the Year Award on Sunday 23 March at 3:00 pm.

For several years, Judith Rakers has presented the Tagesschau (daily news programme) on das Erste Deutsche Fernsehen (First German Television). The anchorwoman and journalist is often the subject of public attention and has a great deal of knowledge on beauty and styling for public life. During the BEAUTY Talk on Sunday 23 March, beginning at 12:30 in hall 10, she speaks about her life, the world of television and the secret of beauty and looking good.

One powerful sign of appreciation for the beautician profession is the premier of the Gloria German Cosmetic Award, with which the publishing firm KOSMETIK international will be honouring personalities for their merits and services in the areas of cosmetic institute, hotel spas, hand and nail care/nail design, life's work and perfumery booth. The awards will be presented during a gala ceremony on 21 March 2014 at the Düsseldorf Hilton. The idea is supported by renowned companies and Messe Düsseldorf.

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