spoga horse spring is well prepared for 2014

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europe

The international trade fair for equestrian sports will be opening its gates in Cologne from 2 to 4 February 2014. For three days, the industry will present the entire range of products and services for horses and riders, transforming Hall 8 of the Koelnmesse exhibition grounds in Cologne into the business platform of the equestrian sports industry. About 170 suppliers have reserved their stand areas on the exhibition grounds.

"The international breadth of the exhibitors and the high-level decision-making authority of the visitors make spoga horse the perfect marketplace for the sector, " explains Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. "In addition, the innovations in the supporting programme create added value for the visitors and enhance the role of spoga horse Spring as a communication platform." More than half of the exhibitors will be coming from abroad; the event will therefore be just as international as it was last year.

Among the exhibitors from Europe, manufacturers from France, the Netherlands, the UK and Italy will be especially strongly represented. Visitors will be able to see and order a wide selection of products ranging from equestrian fashion to helmets, shoes, boots, saddles, bridles, care and feed products, accessories and services.

Experience the latest trends live: the spoga horse fashion walk
Numerous new products and innovations from the sector will make the trade fair the trend barometer for equestrian sports in the coming year. The segment of equestrian fashion/textiles is traditionally strongly represented at the spring edition of spoga horse. In 2014 that will be true in two senses: in terms of the range of products on show as well as the spoga horse fashion walk. Every day at 11:30 a.m. and 04:30 p.m. (or 03:30 p.m. on 4 February) the motto will be "Curtain up, it's showtime!"

At this event, eleven exhibitors will each have two minutes to present their latest designs, colours and patterns on the spoga horse fashion walk. During these two minutes, three complete outfits will be presented to the trade visitors. These outfits may come from a single exhibitor or from several companies, because of course a boot manufacturer and a clothing manufacturer can share a slot on the fashion walk. The entire fashion show will be supported by a professional agency.

Infotainment at spoga horse Spring
Providing information to manufacturers and dealers is on the agenda of the spoga horse academy. Renowned personalities from the sector will make presentations on all three days of the fair in Hall 8 (Stand B50/C51) on themes of interest to the sector. The themes will include "Sales techniques", "Product presentation", "Complaint management", "Snaffle bits" and "Riding equipment compliant with LPO 2013". In line with the very international nature of the trade fair, the presentations (except for "Riding equipment compliant with LPO 2013") at the spoga horse academy will be simultaneously translated into English. Participation is of course free of charge.

Wanted: Germany's best equestrian products dealer
In cooperation with the sector magazine Reitsport-Markt, Koelnmesse will select the "Best Specialist Dealer of Equestrian Products" for the seventh time at spoga horse. This award will be granted according to the following criteria, among others: size of business operations, product presentation, consultation services, specialized expertise and marketing campaigns. An expert jury including representatives of major sector committees will present the dealer award at 03:30 p.m. on Sunday, 2 February at spoga horse (on the fashion walk stage) to the nominees it has selected.

For a good cause: the spoga horse neo cube
The spoga horse neo cube offers exhibitors the opportunity to display their products in a second showcase that is prominently located and attracts lots of attention - and serves a good cause besides. This is where exhibitors can present their highlight products to the international trade visitors. At the end of the trade fair the exhibits will be donated to the Centre for Therapeutic Riding in Cologne. The exhibiting companies include among others Bieman de Haas, Cavalliera Internatioanl, Cavallo, Equest, EquiRex Products, horizont group, horse Design, Kanyon Outdoor, leovet, MM-Cosmetic, Officinalis Dalla Grana Mangimi, OnTyte, Prestige Italia, Waldhausen.

And that won't be the only presentation at the fair. In addition, the Ordering Days of the Association of the Equestrian Sports Trade (IVR) and the Euroriding purchasing association will be integrated into the trade fair in the spring of 2014. The sales presentations and the annual conventions of IVR and Euroriding will be held at the Congress Centre North within the framework of spoga horse.

Other companies that will once again be represented at spoga horse Spring include the consulting company P8 Beratungs-Gesellschaft mbH, Ladenbau Turner and Cedes - the Light Factory. The topic "The Shopfitting of the Future" will therefore once again be on the agenda in 2014. In addition, trade visitors can receive advice from sector professionals at the fair. At the P8 stand, the focus will be on holistic shopfitting, ranging from the right lighting to the right choice of floor coverings, the emotionally effective and perfectly staged presentation of products on the shop premises, and ways to impress customers through sensory appeal.

spoga horse 2014 will be open to trade visitors on 2 and 3 February from 10:00 a.m. to 07:00 p.m. and on 4 February from 10:00 a.m. to 05:00 p.m.

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