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Ethical Fashion Show Paris: Reorganisation of segmentation

The Ethical Fashion Show will be held next September from the 7th to the 9th at the Carrousel du Louvre. The show is refining the segmentation of its offer in order to improve clarity for buyers. The ranges offered will be segmented according to product family: ready-to-wear, "designer labels", sportswear, childrenswear and accessories, which include jewellery and footwear.

And on each stand, pictograms will inform visitors about the ethical practices of exhibitors, like recycling, a focus on natural materials or on skills, or products made in France, in order to help buyers understand the characteristics of each company easily.

One of the innovations at this show will be the trends forum. It concentrates on four areas.

Upcycling: for work specialising in recycling
Precious Skills: to showcase new products that use particular skills like embroidery, weaving, weave printing.
Nature: favouring use of materials that do not require many chemical substances or much water
Made with Love showcases ethno-chic articles that have been made as part of social projects

The Ethical Fashion Show has always been a platform for launching new labels. In September, the exhibition will welcome two young prize-winning labels to the pool of "Designers": Isidis, winner of the Ethical Fashion prize at the Dinard Festival of Young Fashion Designers and Biscotto&Léontine, winner of the Paris Factory Mode & Design prize.

The Biscotto & Léontine project, creating a mixed ethical range for children, was chosen by ESCP Europe to benefit from the training at Paris Factory Mode et Design from March to May 2012.At the final presentation before a jury of professionals from fashion and the textile industry, the label won over the jury and earned itself a stand at the Ethical Fashion Show next September.Biscotto&Léontine demonstrates a contemporary and unorthodox approach and carries over the current trends from adult fashion, like retro or heritage, adapting them to fit children's fashion.

Each garment has its history and identity. They are all signed by the men and women who fashioned them. The labels will be personalised with the first name, age, town and a note about the seamstress/tailor who made the garment.Biscotto&Léontine is the outcome of a meeting between Pauline Morel and Grégory Sohn, two professionals who started out their careers in socially inclusive enterprises.



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