Ethical Fashion Show Berlin bigger than ever before

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The 2nd Ethical Fashion Show Berlin opens its doors in just a few weeks against the background of an increasingly dynamic market for ethical apparel. From 4 to 6 July 2012, international street-wear and casualwear labels will present their collections for spring / summer 2013 to an audience of trade visitors. Held in Berlin's 'ewerk' event centre, the fair combines urban lifestyle and a keen sense for cool and tasteful design with high ecological and ethical standards. Coupled with an extensive complementary programme, the fair also offers insights into a variety of subjects related to green fashions – free of charge and open not only to trade visitors but also to members of the public interested in green fashions.

Almost 50 percent of exhibitors at the 2nd Ethical Fashion Show Berlin come from outside Germany – an increase of 30 percent compared to the première in January. The exhibitors who took part in the first show include labels such as Studio Jux, Komodo, room to roam, HempAge and Milch. New this time round are several international labels, such as L'Herbe Rouge, Les Deux Filles en Fil (both France), Bibico, Po-Zu (both Great Britain), Prancing Leopard (USA) and Grand Step Shoes and Sey Jeans (both Germany), and they will use the green fashion show as a platform to present their collection to buyers and other specialists from the trade.

With these labels, the Ethical Fashion Show Berlin will once again present the extensive range of ecological and sustainable street and casual wear offered by the international fashion market, and provide insights into the various exciting 'green' philosophies of the individual labels. Certified bio-materials, socially-acceptable production or recycled materials are the prerequisite for participation in the Ethical Fashion Show Berlin.

Held concurrently with the Ethical Fashion Show Berlin, the GREENshowroom at Hotel Adlon Kempinski presents sustainable high-end fashions and accessory labels. Together, the two Messe Frankfurt events cover a broad swath within the fields of ecological and fair fashion, and strengthen Berlin as the centre for eco-fashion on the German fashion landscape.

In addition to the classic complementary programme for trade visitors, the Ethical Fashion Show Berlin aims to expand its range of activities for the general public and make the fair interesting to consumers.

All events in Hall C are free of charge and are open to both trade visitors and members of the public.
Pop-Up Shop, Hall C, 10.00 to 20 hrs (until 18.00 hrs on Friday) 4 to 6 July

Organised by de la Reh and fairqueen.de, the shop is open to all and offers for sale a selection from the current collections of exhibitors of the GREENshowroom and the Ethical Fashion Show Berlin.

The Knowledge Lounge gives visitors the opportunity to gather indepth information about the background to sustainable apparel. Representatives of leading initiatives, NGOs, associations and working groups that, for example, campaign for a better ecological balance in the textile sector, as well as improved social standards, fair trade and global standards for ecological materials, will be on hand to answer questions.

What form will sustainable cotton production take in 2025? At the Ethical Fashion Show Berlin, initiatives for sustainable cotton will risk a look into the future with their 'Change Your Cotton' project. Based on scenarios developed during a 'Visioning Workshop' held in cooperation with Britain's 'Forum for the Future' institute, the initiatives present a variety of very different and highly stimulating alternative outlooks for the future. The keynote speaker for the event is Martyn Bowen, General Manager of Puma Austria.

To draw attention to the importance and significance of sustainably produced cotton products – now and in the future – is the aim of the initiatives for sustainable cotton (INBW).

Aid by Trade Foundation, the Initiative for Cotton Made in Africa and TransFair with fair-trade certified cotton and partners active in the field of organic cotton production have joined forces with the goal of anchoring the subject of sustainable cotton in the public mind. Specifically, they want to make the fashion sector, the textile industry, the political world and consumers more aware of this subject. This INBW project is sponsored by the German Ministry for Economic Cooperation and Development (Bundesministerium für Wirtschaftliche Zusammenarbeit und Entwicklung – BMZ).

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