Dongguan China Shoes will open on Nov 1-3, 2012

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In line with impressive economic growth in China, there is a substantial and rising number of middle class consumers with growing income. According to the UN Population Division and Goldman Sachs, the middle class population in China will be roughly 4 times the size of the America's. With the emerging middle class in China, more international brands share the growing interest in tapping into the Chinese market.

In 2011, footwear retail market in China has witnessed robust growth. China imported 40 million pairs of shoes from January to October 2011, compared to 33 million pairs the year before. Most of the imported footwear brands target at the burgeoning middle class population with increasing demand for branded and fashionable footwear.

Dongguan China Shoes, jointly organized by Messe Dussedolf Shanghai (the subsidiary of Messe Dussedolf which is the organizer of the world's largest footwear exhibition, GDS) and Adsale (over 30 years experiences in organizing fairs in China), provides a comprehensive solution to international companies for easy access to China.

The focus of this year is "Brand Shoes Gallery" which features the brands from worldwide and provides opportunities for the brands to network with agents, department stores, chain stores, franchisees, retailers, importers and online shops, etc., increase their brand exposure and enhance their brand image in China.

Professional fashion shows will be concurrently held to showcase the latest footwear collection of selective brands. Organizers will also provide many value added services, such as consultancy services on custom clearance, trademark registration and intellectual property issues and translation, etc., facilitating the brands to get into the Chinese market.

A noteworthy promotional activity of this edition was the extensive promotion in GDS in March this year.

Organizers had sent a team to GDS and launched various activities for exhibitors and buyers invitation, such as setting up information counter, outdoor advertisement, etc. In order to better understand the interest of the international brands about developing business in China, organizers arranged company visits and conducted surveys with over 500 international brands. The survey revealed that more than half of the international brands showed interest in China market whilst over 100 of them intended to introduce their brands into China shortly and expected to meet with business partners in China. Organizers have been working with these brands closely and inviting their participation in the up-coming edition, and hope the "Brand Shoes Gallery" can help the international brands to enter the Chinese market effectively.

The 15th Dongguan China Shoes . China Shoetec 2012 will be held on Nov 1 – 3, 2012, at GD Modern International Exhibition Center, Houjie, Dongguan, PR China. It is the only professional shoe exhibition in Dongguan, the shoe production base of China.

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