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NPEA giving back to the community in its 10th anniversary

Since its inauguration in 2002, Natural Products Expo Asia (NPEA) has been acknowledged as a leading exhibition for natural, organic & health products in Asia. Approaching its 10th anniversary, the organizers are making efforts not only in execution of international pavilions as well as a highlighted theme – "Healthy Aging", but also in consideration of the physical and mental development of natural products' users. Expo Asia has taken root in Hong Kong for 10 years and the organizers have decided to give back to the community by donating part of its revenue to a charity organization, the Children's Cancer Foundation. Donation boxes will also be set up during the show period to encourage the participation of both exhibitors and visitors from HK & all over the world.

The Children's Cancer Foundation has been established in HK for over 22 years. It is not subvented by the government, neither is it sponsored by the Community Chest nor the Hong Kong Jockey Club. It is supported entirely by public, private, and corporate donations. The Foundation's main objectives are to enhance the quality of life of young cancer patients and their families in caring for their physical, psychological and social well-being, to help doctors increase survival rates and to assist major public hospitals in Hong Kong upgrade equipment and services in paediatric oncology. The Foundation places great emphasis on its psychosocial services, and through its two Service Centres at Wong Tai Sin and Shek Kip Mei provides a base for important community and hospital-based patient service programmes in the areas of counseling, hospital play service, occupational therapy, palliative care, respite care and rehabilitation,long-term follow-up care, financial, social and educational support.

In addition, organizers of Expo Asia are going to invite volunteers of the Children's Cancer Foundation to have a healthy soup cooking demonstration on the public open day (i.e. 25 Aug, 2012) in Healthy Kitchen, a signature activity of Expo Asia. Attendees can come to source for premier natural products as well as to learn for the importance of healthy ingredients. For details about the schedule and demonstration, please pay attention to coming promotions.

More than 40 exhibitors make their debut in NPEA 2012, bringing trustable, best-selling, and top-notch natural and organic products ranging from food and beverage, vitamins and supplements, skin care, personal care and cosmetics products, spa and supplies, ingredients, etc. The origin of these companies also prove the internationalism of the coming show.

NPEA provides the best platform for product sourcing and up-to-date information exchange to the global natural, organic and health products industry. The show attracted 200 exhibitors, ~9,000 visitors from over 50 countries and regions in 2011 edition. NPEA is organized by New Hope Natural Media and Penton Media Asia Ltd., supported by various local and overseas organizations.



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