Ambiente confirms leading global position

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With 4,543 exhibitors from 87 countries (2011: 4,442 exhibitors, 85 countries), Ambiente 2012 is the world's most important consumer-goods fair and has grown again in terms of exhibitor numbers and internationality. "This year's Ambiente was able to maintain its position as the leading consumer-goods fair. Despite the unsettled economic climate, the consumer-goods sector remains on course", says Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH.

With 140,000 visitors, Ambiente 2012 was slightly down in terms of visitor numbers compared to the record level of 2011 (144,991 visitors). However, this was still an increase of five percent and significantly more over the last economically comparable year, 2010.

Despite the difficult economic circumstances in Southern Europe, the number of international visitors remained stable with an increasing number of visitors being registered from the expanding markets of Eastern Europe, as well as from Russia, the USA and Japan. The top five visitor nations in 2012 were Italy, France, the USA, The Netherlands and Switzerland.

The power of attraction exercised by the Ambiente brand was given a further boost by a package of measures focusing on the contract business. For exhibitors of the consumer-goods sector, the contract business offers a worldwide potential for growth.

This year, Ambiente welcomed its first Partner Country – Denmark – which resulted in a 42 percent increase in the number of Danish exhibitors.

The overall level of satisfaction expressed by the visitors from more than 160 countries (2011: 154 countries) was also stable on a very high level and, at 95 percent, was only slightly lower than the 96 percent registered in 2011.

With this growth in the level of international participation, Ambiente is the optimum presentation platform for export oriented exhibitors.

Next year, Ambiente will be held from 15 to 19 February 2013.

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