Tendence 2011: All at a glance

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From 26 to 30 August 2011, Tendence, the biggest and most important order and trend platform in the second half of the year, will present the latest trends for the coming autumn / winter season and offer a preview of new products for the spring and summer season of the following year.

New 2011: Partner Country Austria
Austria is the Partner Country of this year's Tendence and Galleria 1 (interior decoration by designer Veith Streitenberger) will be the centre for demonstrations, presentations and performances. Young, authentic and design-oriented companies are taking part, as are firms with a long tradition and craftspeople. Additionally, there will be several events showing Austria to international trade visitors as a tourist destination, with art and culture, as well as wining and dining. Austria will also be represented in Hall 8.0 where four Austrian cafés will give visitors the chance to take a break from the hustle and bustle of the fair. They are Café 'Prater' (created by the Viennese design studio Walking Chair), Café 'Almhütte' (created by the Viennese design studio Polka), 'Kaffeehaus' (created by the Viennese design studio Landsiedl) and Café 'Heuriger' (created by the Viennese interior design studio Bindermayer).

New 2011: Home&Trend Award
As the most important order platform in the second half of the year, Tendence from 26 to 30 August 2011 has been chosen as the venue for the presentation of the new 'Home&Trend Award'. With this award, the LifeCare Initiative plans to honour consumer goods that are distinguished not only by their individual qualities but also by their overall concept. The award-winning products will be chosen by an independent jury of experts and consumers. The 'Trend Product of the Year' seal of quality will be awarded to products in four categories: 'Bath & Wellness', 'Garden & Leisure' 'Furniture & Interior Decoration' and 'Home Textiles & Decoration'. During Tendence, there will be a special 'Home&Trend Award' exhibition in Hall 9.0 (Interiors & Decoration section).

FORM 2011 – the best from crafts and industry
The German Arts & Crafts Association (Bundesverband Kunst¬handwerk e.V.) bridges the gap between arts & crafts, industry and design with the 'Form' exhibition, which presents selected products from Tendence exhibitors distinguished by particularly high quality and imaginative design. The presentation offers an overview of the latest developments and innovations in the field of high-grade industrial and hand-crafted products.

Africa Chic
A joint presentation of African companies from the design-oriented luxury segment is being held for the first time at the coming Tendence. 24 companies from eight African countries – Kenya, Uganda, Tanzania, Ethiopia, Ruanda, Namibia, Ghana and South Africa – will set up their stands in the middle of the 'Interiors & Decoration' segment in Hall 8.0 and show products from the fields of interior design, accessories, jewellery, textiles and small pieces of furniture. They supply customers such as Harrods and Barneys New York. The official opening of 'Africa Chic' takes place at 12.00 hrs on Friday, 26 August. Among the guests to be welcomed by Detlef Braun, Member of the Executive Board of Messe Frankfurt, are Norbert Noisser, Head of the Africa Department of the Hessian Ministry of Economics, representatives of Compete Africa, the East Africa department of the US government based in Kenya and ambassadors from the participating nations.

Talents
Fresh ideas and new approaches to design are to be found at 'Talents': the 35 participants of the promotional programme for young designers present their concepts, prototypes and first small product series in the Loft and Carat sections of the fair. At Loft, 14 newcomers will show their interior-design ideas in Galleria 0. At Carat, the other 21 young jewellery designers will make their presentations in Hall 9.3.

Next
Take off at Tendence – that is the aim of the young companies that have qualified for the 'Next' promotional programme, which gives young companies the opportunity to gain a foothold in the consumer-goods sector. The 'Next' participants will show their innovative jewellery creations in an attractively decorated area of Hall 9.3.

BMWi – promotional area for young companies
Tendence gives young, innovative companies from Germany the chance to present their products to an international audience and to make initial contacts with representatives of trade and industry at a special area of the fair sponsored by the Federal Ministry of Economics and Technology (Bundesministerium für Wirtschaft und Technologie – BMWi). The companies taking part should not have been founded more than ten years ago. Also, they should not have more than 50 employees and must be based in Germany. 26 companies meeting these criteria are taking part in Tendence and presenting their innovations to trade visitors from around the world. The ministry shoulders 80 percent of the exhibition-stand costs.

Cuisines
More than almost any other aspect of everyday life, cuisine is a direct expression of the culture in which we live. Additionally, the subject of food is a rich source of opportunities for creative expression, e.g., from cultivation, via processing, to production, packaging, sales, transport, storage, preparation and consumption. In the 'Cuisines' project, students of the Offenbach Design Academy (Hochschule für Gestaltung Offenbach – HfG) tackled the subject of wining and dining in depth and permitted their own cultures to be reflected in the result. The students come from China, Korea, New Zealand, Israel and Germany.

Female Designers' Forum
Since being founded in 1992, the Female Designers' Forum has developed into an important source of new impulses for the design scene. It promotes cooperation between female designers, industry, science and cultural institutes. The network stands for intensive discussions and a discourse aimed at putting the focus on concepts and projects by women. At Tendence, a selection of female designers representing the entire forum present their products for the personal accessories sector.

Preview: Materials Revisited – 10th Triennial for Design and Content
The 'Material Revisited' exhibition spotlights the creative use of materials – as the basis or a source of inspiration. On display are works by artists who put new techniques in the fields of furniture design, fashion, crockery and tableware up for discussion. The exhibition will be held in the Museum for Applied Art (Museum für Angewandte Kunst) in Frankfurt am Main from 5 October 2011. At Tendence, visitors will have the chance to see an exclusive preview.

'Carat! on stage' – lecture area
The right communication and marketing strategies awaken customers' interest and create bonds of loyalty. Daily from Friday, 26 August, to Tuesday, 30 August, top speakers will discuss subjects such as jewellery trends, sales talks and production methods in the jewellery industry.

Upgrade Carat and Lifestyle
'Upgrade' is the name of the benefits packages for jewellers and lifestyle buyers from Germany, Austria and Switzerland. The packages include free admission to Tendence and use of local public-transport services in Frankfurt and the region. Additionally, participants profit from a starter package that includes an exclusive booklet of vouchers for services offered by exhibitors and partners. There will also be 'Upgrade' areas where participants can relax and network. 'Upgrade Lifestyle' is making its debut this year. Last year, almost 5, 000 jewellers registered for 'Upgrade Carat'.

Jewellery: fair for all
Based on the design competition of the European Academy, FBZ Ahlen, this show will present pieces of jewellery from fairly produced and traded precious stones and other natural materials with proof of origin and recycled precious metals. On Sunday, 28 August, the Academy will honour the winners of the design competition at the ‘Carat on Stage!’ stage.

Philipp Becker Area
The Philipp Becker area is an exclusive meeting place for buyers of high-grade jewellery. Besides precious-stone expert, Fritz M.G. Wilshaus, other renowned exhibitors present extraordinary creations and unique pieces of jewellery.

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