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| The doors for the Bread & Butter 2011 open today Bread & Butter Berlin is held at Messe Berlin Tempelhof Airport, Berlin with a focus on Fashion Accessories. Desert Land is a completely new designed outdoor area presented by Sport & Street at the Bread & Butter Supershow. Inspired by hippie parties and music festivals, watching movies like Mad Max and hanging around at trashy trailer parks, the futuristic, artificial plot of land in the most unusual setting is sure to be one of the coolest spots for hanging around and doing business. Between dried-out palm trees, cacti, sand, old rusty cars and a petrol station, Sport & Street presents the "Favela" bar-restaurant, a stage for amazing live performances, a pool oasis where you can cool down, a basketball court, a skate park and an "Artist Trailer Park" where performers will create memories and, in some cases, also individual pieces for visitors. These well selected 10 products are special collaboration pieces by Sport & Street and their highly respected partners, to communicate & celebrate the 10-year anniversary of Bread & Butter. Another striking attraction is "The Sport & Street Library by Zillion for Japan". A Zillion Ideas, a multimedia agency based in Tokyo and spearheaded by David Guarino, is hosting three rooms in the Sport & Street Boarding House. The well-known Magazine Library from Tokyo is transported to one of the beautiful rooms, showcasing art books, magazines and special editions. Saji's Kitchen, a food installation and photo exhibition is held in the second room, where visitors even have the opportunity to eat the installation. In the third room the Zillion brand, which is re-using vintage kimonos and obis from the 1950s, is presenting kimono-clad skateboards as interior items - selected pieces are also for sale. All proceeds will be donated to the Tohoku region that was shattered by the earthquake and tsunami on 11 March this year. The glamorous story of Bread and Butter began in 2001, when the first one was held in Cologne. In 2003, the tradeshow for selected brands moved to capital Berlin and expanded from July 2005 on parallelly to Barcelona, where it was exclusively held between July 2007 and January 2009. Since July 2009, Bread & Butter returned to Berlin. write your comments about the article :: © 2011 Exhibition News :: home page |