What’s new Pitti Filati, the world’s unique trend observatory

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Pitti Immagine Filati (Florence, Fortezza da Basso, 5-7 July 2011) is the key international event featuring yarns for the knitting industry. It is a research lab and an observatory that looks out onto the new global lifestyle trends. Pitti Filati presents world-scale excellence in yarns to its audience of international buyers, to designers and the style bureaus of the biggest names in fashion who come to Florence looking for new creative ideas. This edition will feature the world preview of collections for the 2012-2013 fall/winter season.

Pitti Filati n. 69 will also include a specific focus on the topics of recycling, sustainable development and an ethical-ecological approach to fashion and contemporary creativity through a series of special projects

The organization and layout of the Spazio Ricerca and Fashion at Work areas are constantly keeping pace with the changes and developments in the world of fashion, as indeed they must since they are the center of gravity when it comes to expressing creativity. The Spazio Ricerca title-theme at the 69th edition of Pitti Filati will be RECYCLETHIC – recycling as the creative and sustainable response to the growing demand for raw materials. The observatory's "telescope" will zoom in on the concrete and visionary possibilities of using and reusing different materials, materials new to the world of knitwear and materials that can stimulate research and the development of new from old.

The Fashion at Work area of Pitti Filati has always brought together Italian and foreign exhibitors involved in stylistic consultancy, the design of stitches and prototypes, jersey printing, knitwear machinery, buttons and knick-knacks, accessories and passamenterie, embroidery and trimmings, dyeing and finishings, trend books and style bureaus, color coding systems, software systems for patterns, dressmaking and tailoring. Starting from this edition, there will be a new area inside Fashion at Work dedicated to eco-sustainability featuring brands.

Fashion at Work will also be presenting BOND-IN, a project coordinated by Dyloan Studio about the developments of research into heat sealing as applied to knitwear. The project will focus on the production of 13 outfits created by designer Pierluigi Fucci, realized in cooperation with the BOND-IN project partner companies for Pitti Filati. This cutting edge research project will promote understanding of heat sealing technology and the potential applications of the same in the world of knitwear, whilst also interacting with other materials.

Continuing the theme of new eco-ethical frontiers of fashion, Pitti Filati 69 will also be presenting the first step in the research and promotion project on sustainable textiles carried out by the CNR, Osservatorio sul Tessile Sostenibile dell'Ente Cassa di Risparmio di Firenze and Pitti Immagine.

In a special layout located in the Cavedio area of the Main Pavilion – curated by architect Alessandro Moradei, with product design supervised by Angelo Figus – a series of products made from autochthonous wools will be presented, the result of research into "zero Km" supply chains, created to offer an innovative market approach.

A book entitled "Il bello e il buono. Le ragioni della moda sostenibile" by Maria Luisa Frisa and Marco Ricchetti has been dedicated to this very topical subject and will be presented at 4.00 p.m. on Tuesday 5 July at the Spazio Tessile Sostenibile, on the lower floor of the Main Pavilion.

PRIMA – Moda Tessuto the trade fair sponsored by the Pratotrade consortium in synergy with Pitti Immagine is back for its fifth edition. The international fashion community immediately embraced its novel approach and the fact that it comes onto the field well in advance of other events. This edition will feature textile collections for the 2012/2013 fall-winter season, and as usual, PRIMA will be held together with Pitti Filati – same time, same place 5 to 7 July, Hall M, at the Fortezza da Basso. Together, these two events offer a full and uniform picture of the fashion industry's basic materials – yarns and textiles.

From 5 to 8 July 2011 the Stazione Leopolda in Florence will host Vintage Selection, the fairevent dedicated to vintage clothing, accessories and design objects held at the same time as Pitti Filati 69. A key event for cool-hunters and style bureaus of major international fashion houses, as well as a not-to-miss opportunity for a huge audience of enthusiasts and collectors, Vintage Selection is also a research lab that looks to the fashions of the past, as well as a vast archive that today's designers turn to for inspiration and new ideas. There are some great surprises in store at this 18th edition: Vintage Selection is coming of age and taking on greater "responsibilities" and broadening its scope to encompass a 360° view of contemporary vintage culture directly involving the exhibitors and visitors. This edition's main theme will be film – presented in the atmosphere of a cool summer evening and featuring showings of old cult movies in the Leopolda forecourt and in the Alcatraz area.

As a premiere event at this edition, A.N.G.E.L.O. Vintage Palace will present an exhibition dedicated to Issey Miyake, the cult designer and artist who revolutionized the relationship between body and dress, technology and nature, uniqueness and practicality. The exhibition will showcase a selection of clothes and accessories, mainly from the 1990s, recently acquired by the A.N.G.E.L.O. archives.

The second edition of "Feel the Yarn" is moving ahead with its training program that aims at expanding creativity expressed by the yarns manufactured by the best mills in Tuscany at prestigious fashion and design schools around the world. Twenty-one young fashion designers from 7 international fashion schools will present 63 garments made with yarns supplied by 13 Tuscan firms. The items will be displayed at Pitti Filati from 5 to 7 July 2011. The competition theme is: "From Shadow to Light", a stimulating study between light and shadow, light and dark, black and white.

“SI, MA DOVE”. Weaving objects together Pitti Filati will also be presenting an exhibition dedicated to the work of artist Margherita Marchioni. Skillfully created works involving the assembly of objects found here and there to create a transformational link between texture and design. Margherita is based in Benvenuto Cellini and uses refuse instead of precious metals for her work: cigarette butts, bits of plastic bottles, nails, bin bags, plastic bottle tops, Actimel jars …. These are the treasures that she turns into gold, with her skillful savoir faire, time and obsessive dedication.”

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