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| Textile fairs of Messe Frankfurt: Strong signal for eco fashion With a powerful partner towards a green future – for the first time, GREENshowroom is to be organised by Messe Frankfurt. During the Berlin Fashion Week, GREENshowroom will present fashions produced using sustainable methods and products at Hotel Adlon from 6 to 8 July 2011. With the involvement of Germany's biggest fair and exhibition company in terms of turnover, the sector for premium eco fashions will strengthen its position in relation to the international Fashion Week. GREENshowroom founders, Magdalena Schaffrin and Jana Keller, have great expertise in sustainable design and have created an event with a great potential. Successful concept to be continued Schaffrin and Keller will continue the GREENshowroom on the basis of their original concept but with the support of the textile expertise and international trade-fair experience of Messe Frankfurt. In several suites at Berlin's Hotel Adlon, they present high-end fashion, accessories and lifestyle products made using environmentally friendly methods in accordance with social standards. In this connection, the 'green' components are self-evident and essential aspects of the definition of quality for the organisers of the GREENshowroom. The focus of the show is on the high design quality of the collections. Visitors can look forward to an expanded event: GREENshowroom featuring Ethical Fashion Show – with the Ethical Fashion Show making a guest appearance on additional exhibition space. Thus, in addition to high-end fashion and exclusive design, they will also be able to see pret-a-porter, casual and streetwear collections at Hotel Adlon. write your comments about the article :: © 2011 Exhibition News :: home page |