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| Expo Real 2010 – How to make green investments pay  In the property business, too, 'green thinking' is very much the trend. With one condition – it has to also be worthwhile financially. At Expo Real 2010, international experts will be discussing how sustainability and economic criteria can be best brought together, and how they impact upon each other. On Tuesday, 5 October 2010, at Europe´s largest commercial property trade fair, there will be a 'Sustainable Investment Conference' and a 'Going Green' series of panel discussions. The debate is continued also in other events on the three-day conference programme accompanying Expo Real.Sustainability pays – but what exactly is involved in the concepts and strategies behind economically successful 'green' investments in property? In the 'Sustainable Investment Conference' and in the series of discussions on 'Going Green' at Expo Real international companies will be presenting best practice examples of how investors and users can benefit from the trend towards sustainability. Lee R. Utke, Director Global Real Estate at Whirlpool Corporation, and Rainer Kohns, Head of Sustainability at Siemens Real Estate, will be reporting from a user´s perspective on the role played by sustainable buildings in the corporate sustainability of their companies. Only recently a survey by Union Investment Real Estate GmbH among 185 decision-makers in property companies and at institutional investors in Germany, France and Great Britain, revealed that in around two-thirds (64 percent) of the companies surveyed sustainability criteria were firmly anchored in their strategy on property investment. A good half of the property investors surveyed (54 percent) thought that both users and investors profited from sustainable buildings – in autumn 2009 only 46 percent of investors were convinced of a win-win situation. Another highlight is the presentation of the Prime Property Award 2010. Held for the second year, this award is presented to investors for property projects in Europe that demonstrate a model combination of economic success and ecological and socio-cultural sustainability. Competing for the €30, 000 Prime Property Award 2010 are 14 projects from Austria, Denmark, Germany, the Netherlands, Spain and Switzerland. write your comments about the article :: © 2010 Exhibition News :: home page |