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| Brau Beviale 2010  Some 1,400 exhibitors of beverage raw materials, technologies, logistics and marketing ideas meet approx. 34,000 potential customers from 10–12 November at Brau Beviale in Nürnberg.People will always drink – a fact that has a calming effect on the beverage industry particularly when times are difficult. According to the German Association for Nutrition (Deutsche Gesellschaft für Ernährung), the recommended daily consumption of fluids is 1.5 l, which may be as much as three litres or more in summer and in southern countries. Unfortunately, however, a large demand for body fluids does not as such mean smooth business in the European beverage industry. It is a matter of producers convincing consumers to consume a certain category of drinks and ultimately their own brand. In saturated markets like Western Europe, North America and Australia, 66 % of the required body fluids are covered by packaged drinks. On the other hand, packaged drinks account for just 22 % in maturing markets like Eastern Europe and Latin America, and only around 10 % in markets still to be developed, like Asia, the Middle East and Africa (Euromonitor International). write your comments about the article :: © 2010 Exhibition News :: home page |