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Supima to join and support Texworld USA

Messe Frankfurt, Inc. and Supima have decided to join forces in New York City and fold the Supima Premium Fabric Show (PREFAB) into Texworld USA to create an even bigger and higher quality apparel fabric sourcing event for North America.

Supima will be able to retain its high value yarn and fabrics in a designated section of Texworld USA and Supima's licensees will be invited to join the Supima section of the show. The move to Texworld USA will also benefit our customers; almost all of whom attend the event during the week of shows. It's a busy week for buyers and this will eliminate a trip to another part of the city" commented Jesse Curlee, President of Supima on the decision.

A January 2010 survey indicates that 73% of Texworld USA attendees consider cotton a primary area of interest in terms of fiber content. Texworld USA attendees also continue to voice their interest in diversified sourcing options combining overseas and domestic US resources. These buyer trends, along with the popularity of Texworld USA among a wide range of manufacturers and retailers from design-savvy mass market to luxury ensure that Supima licensees be well-received at the July show.

The ninth edition of Texworld USA will take place July 13 - 15, 2010 at the Javits Convention Center in New York City.



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