Sino-Pack 2010: the largest packaging event in China of the year

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The living standard of the Chinese keeps rising nowadays, not only that they have higher expectation on product quality, but they also pay more attention on the product's packaging. There is a saying goes: 'Fine feathers make fine birds'. This also applies to products like food, beverages, cosmetics, cigarettes, electronic appliances, etc; the products need a fabulous packaging to capture consumers' attention even when the products have the best quality. A nice package will definitely increase the consumers' desire to purchase. Many consumers have the perception that the quality of packaging reflects the quality of the product inside. Manufacturers are totally taking advantage of this perception we have, and use the packaging of products as a means to get closer to the consumers. Packaging has gradually become a very important part of products from a subsidiary position it used to be, and the two are not separable anymore.

For the past sixteen years, the China International Exhibition on Packaging Machinery & Materials not only kept abreast of market trends, provided an effective platform for business matching, created business opportunities, but also actively introduced the latest technology from abroad and kept the market moving forward. The exhibition continues to take up the responsibility this year to promote the development of the China packaging industry. The 17th China International Exhibition on Packaging Machinery & Materials (known as Sino-Pack 2010) cum The14th China International Exhibition on Brewery, Beverage and Liquid Packaging (known as China Drinktec 2010) will be held during March 9-11, 2010 at China Import & Export Fair Pazhou Complex (Area A), Guangzhou, PR China.

The exhibition area doubled the size of last year and there will be a number of highlights added this year, including the newly established 'Plastics Packaging Products and Machinery Zone'. The zone is widely welcomed by suppliers and many leading enterprises are attracted to exhibit for the first time, which include one of the leading plastic packaging machine manufacturers in China-"Ningbo Haitian" and one of the world's high-end cast film equipment manufacturers - "Guangdong SIMCHENG". It is expected that this theme zone will attract both plastic packaging manufacturers and end user enterprises from the industries of food, beverage, cosmetics and pharmaceutical.

Meanwhile, the 'Premium Packaging Showcase ' is going to make a grand debut this year. This theme zone is designed to facilitate visitors to easily grasp the latest information of packaging-related industries, and to get better understanding from the up-stream part of the production process and related equipment, to the final packaging products including the most cutting-edge packaging design concepts. Visiting the zone will absolutely inspire manufacturers in packaging design, so as to enhance the competitiveness of products.

'Premium Packaging Showcase ' will showcase a great diversity of exhibits, which covers paper products, plastic products, metal products, glass and ceramic products, such as bottle packaging, wine cap, handicrafts, wood packaging, leather products, shell packaging and other new packaging materials and techniques. The collective debut of nearly 100 high-end packaging product companies at the event for the first time will certainly come under the spotlight.

In addition to product display, the organizer will also hold a variety of activities during the show period, including 'Symposium on the Application of the Advanced Technology on Cosmetic Packaging', 'Symposium on the Application of the Advanced Technology on Pharmaceutical Packaging', 'Symposium on Food safety, Standardization and Quality Control', as well as for the first time held ''Adsale Cup Green Packaging Competition''

The "Adsale Cup" Competition cum award presentation ceremony will be held on March 9 at the opening ceremony, winning entries will be exhibited in hall 8.1 during the exhibition period.

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