European beverage industry get-together back in Nuremberg

A fresh new look in bright and light colours and a new image motif representing the entire range and variety of beverages accompanies the start of the Brau Beviale 2010, to be held from 10-12 November in Nuremberg, Germany. The largest trade fair for capital goods for this industry opens its doors in 2010, with about 1,400 exhibitors presenting their comprehensive services and products - commodities/raw materials, technologies, logistics and marketing for the beverage industry. Well over 40 countries are represented among the exhibitors, with strong representation from Germany, Italy, the United Kingdom, Austria, the Netherlands, Switzerland and France. The popular trade fair mix of professional presentations and personal discussions and meetings is the drawcard for approx. 34,000 visitors eager to invest in this industry.

The new young and fresh look of the Brau Beviale 2010 communicates even better the true value of this trade fair: intensive personal dialogue with decision-makers, reasonable trade fair costs offering high efficiency in three densely packed trade fair days, an ideal date in the calendar and a comprehensive range of services and products.

The focus is on the whole range of technology covering machines and facilities for the manufacture, bottling and packaging of beverages, technical equipment for operations and laboratories and also power engineering systems. About half the exhibitors fall into this category. In addition, raw materials for the production of beverages make up an important part of the Brau Beviale. Among the exhibitors here are international hops trading companies and producers of raw materials and essences for soft drinks. High market saturation levels, particularly in the Western European beverage market, is a great incentive for innovative ideas: Marketing offers a variety of new concepts and sales ideas for advertising and sales promotions. In the logistics segment, leading European producers of commercial vehicles will also present tailored solutions for the transport and distribution of beverages.

The PETnology Europe Convention, on Monday and Tuesday before the start of the trade fair days, addresses companies along the value chain of PET bottle manufacture with a range of talks – from pre-form production to cap solutions and recycling.

Centre stage of the trade fair will be the theme-based pavilion Energy & Water. Rising raw material prices, regional regulations and climate protection laws bring both challenges and opportunities. The themed pavilion – organised by NürnbergMesse in cooperation with the Competence Pool Weihenstephan (CPW) of the Technical University of Munich [Technische Universität München] – brings providers with innovative solutions for optimising corporate energy and water management together.

International attention will be focused again on the award presentation of the 7th European Beer Star Awards. Launched jointly by the Private Brauereien Bayern Association [Assoc. of Private Breweries in Bavaria], sponsor of the trade fair, and its German and European umbrella organisations, the star is shining brighter every year. While the 2004 expert jury had to pick their favourites from 271 beers, 2009 offered an astonishing 836 beers from 30 countries, making it the biggest beer-tasting event in the world.

For specialists from technical and senior management of European beverage companies, the Brau Beviale 2010 marks their most important trade fair date of the year. The trade fair is of special importance to breweries and malthouses, non-alcoholic beverage producing specialists (water, soft drinks, juices) as well as experts from creameries and wineries.

Trade fair visitors arriving via the middle entrance at the Brau Beviale 2010, e.g. arriving by underground, will be excited. The show grounds and convention centre forecourt are covered by a spectacular white slat roof. The airy-light construction 18 metres up in the air guides visitors safely to the trade fair. There, too, bright and generously spaced architecture awaits, a fully glazed hall encompassing the foyer, the service areas, the Brussels Saloon of the CCN CongressCenter Nürnberg and a restaurant. The grand opening of the completely redesigned 4, 400 m2 entrance, service and convention area is scheduled for September. Brau Beviale visitors are among the first to use the new building.

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