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| Apply Market Segmentation Strategy in Dongguan China Shoes It is a hard time for both shoe industry and shoe related exhibitions today. Despite this, Dongguan China Shoes . China Shoetec, with the aim to serve the industry and the markets, successfully builds up its uniqueness and grasps the business opportunities, serving as a premier one-stop sourcing platform for middle-to-high end footwear, materials and machinery in Asia. Staging the 10th edition, Dongguan China Shoes. China Shoetec (Autumn 2009) will be held on Oct 28 – 30, 2009 at GD Modern International Exhibition Center, Houjie, Dongguan, PR China. Coping with the market needs, this edition will display not only the latest footwear for Spring/Summer 2010, "Kids' Shoes Zone", "Health & Comfort Shoes Zone", "Evening Shoes Zone", "Genuine Leather Shoes Zone", "Stock Shoes Zone", etc will also be set up to facilitate visitors' / buyers' sourcing. Segmentation of shoe market to facilitate exhibitors and buyers With market scale of about RMB30 billion, there is no doubt that kids' shoe sector is now in a golden period of development. The market of kids' shoe, including infant shoe, will be brilliant in the near future. In view of this, organizers of Dongguan China Shoes will reinforce the promotion of Kids' Shoe in coming Autumn edition. Companies with kids' shoe products like Saintfavour Enterprise Co. Limited, Chaozhou Xidali Shoes Manufacturing Co., Ltd., Wenzhou Liren Footwear Co., Ltd., Seewalk Co., Ltd., Next Stage Footwear Co., Ltd., In-concept Ltd., Hopefield Footwear Co. Ltd., Hexing Industry Ltd., Sunbo (HK) Ltd., Tuoxin Shoes, Capital Shoes Factory Ltd., etc demonstrate their support and have already confirmed their participation. To facilitate buyers' visit and enrich their sourcing trip in China, Dongguan China Shoes (Autumn 2009) will be held right before Canton Fair shoe section. "Kids' Shoe Zone", "Evening Shoes Zone", "Health & Comfort Shoes Zone", "Genuine Leather Shoes Zone", etc will be specially set up in this edition, providing a high quality trading platform for middle-to-high end footwear. Continuous with the success of the previous edition, "Stock Shoe Zone" will be set up again, allowing exhibitors to exhibit and sell their stock shoes onsite. Besides, it can also facilitate buyers in small quantity procurement, saving their time in sample making and transportation. Achieve Win-win Situation through Serving both Export and Domestic Market With the market development and growth of affluent population in China, demand on brand shoes, especially foreign brands shoes, is growing. China is definitely a huge potential market for both foreign brands and local shoes manufacturers. In view of this, apart from the traditional export markets, Dongguan China Shoes will continue to explore domestic market to serve both exhibitors and buyers. With the government policy to facilitate business in domestic market, shoes enterprises are preparing themselves to capture the huge opportunities in China market, while domestic market buyers are encouraged to source the products from those "Export-to-Domestic" suppliers. To explore & develop domestic market, on the one hand, organizers increase the effort in inviting domestic buyers. Apart from making use of the global network of Messe Düsseldorf and promotions in main international shoe exhibitions, organizers widely invite potential Chinese buyers including department stores, supermarkets, shoe chains, mail-order houses, footwear wholesalers and e-commerce platforms, etc. What's more, targeted promotions will be applied to those specialized zones, in order to attract more related buyers, agents and dealers to the show. On the other hand, organizers emphasize in the guidance and services towards exhibitors. There will be many difficulties for export-oriented enterprises entering domestic market in the first time. Through various useful information, seminars and conferences, etc., organizers will help the exhibitors in understanding the policies and strategies of opening up the domestic market. Staunch Support from Various Footwear Associations China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA) Pavilion, Dongguan Leather & Material Pavilion, Dongguan Machinery Pavilion, Hong Kong Pavilion, Putian Shoes Pavilion, Taiwan Machinery Pavilion, etc, demonstrate their continuing support to Dongguan China Shoes . China Shoetec and will participate again in this edition. Hong Kong Pavilion will exhibit the latest design of Hong Kong footwear industry, which is welcomed by many professional buyers and practitioners who want to grasp the trend of the industry. Dongguan Pavilion shows the high quality local-made products, which is attractive to footwear factories and designers. Visitors can also gain a comprehensive understanding of Putian, where is a renowned metropolis of sports-shoe making, by visiting Putian Shoes Pavilion; While the latest shoemaking equipment and technology can be viewed in Dongguan Machinery Pavilion and Taiwan Machinery Pavilion. Meanwhile, Huizhou Shoes Pavilion will make its debut in Dongguan China Shoes . China Shoetec (Autumn 2009). Buyers are expecting to view the special shoe products made in this shoemaking base. Considerate Services to Benefit All Participants In addition to aforesaid show highlights, Buyer Referral Program is newly launched in this edition too. An extensive and targeted key buyers' invitation will be deployed based on the referral from exhibitors, so as to enhance the effect of exhibitors' participation. As every edition, over 10 professional seminars and conferences will be concurrently held. Hot topics such as discussion on the trend of footwear design and technology, how to increase technical and quality standard, how to develop a brand through design, developing and exploring domestic market, introduction of overseas emerging markets, etc., will be included. Furthermore, Display Zone to showcase the trend of footwear in 2009/2010, Fashion Show to display the collections of exhibitors, Buyers' Cocktail Reception, etc. are also major highlights of the show. "Business Matching" service is an effective and interactive platform for exhibitors and buyers before and after show. Through integrating resources and enhancing communications, organizers provide continuous services to all participants of the show. The 10th Dongguan China Shoes . China Shoetec (Autumn 2009) is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf China Ltd., Adsale Exhibition Services Ltd. and Guangdong Modern Convention and Exhibition Management Co., Ltd. It is the only professional shoes exhibition in Dongguan as well as the UFI-approved event. It is expected that the show will gather over 500 exhibitors and over 16,000 Chinese and overseas visitors, exhibition area will reach 20,000sqm. For more information, please visit www.chinashoesexpo.com write your comments about the article :: © 2009 Exhibition News :: home page |