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| SILMO Jumps Into Action Ever since its inception, the Mondial de l'Optique has adopted a long-term perspective with a stance that evolves through each new season without departing from its fundamental values: a comprehensive product range, an open minded approach, market awareness and an ability to anticipate new trends… As a platform to do business and explore the latest products on the market, SILMO remains a valued point of contact recognised by the entire optics and eyewear sector. Much more than just a trade fair, the Mondial de l'Optique casts a prospective eye over the profession, remains committed year on year to get the sector moving, understand the expectations and needs of both visitors and exhibitors, and keep a step ahead of the market in order to integrate new avant-garde ideas and adopt proactive concepts. A commitment to highlight professional achievement by means of the Silmo d'Or Awards which celebrate innovation, aesthetic appeal and creativity from the top companies and brands across the globe along with trend forums, workshops and the Cahiers du Silmo guide. A commitment to stimulate creativity with the founding of the Village, a unique exhibition area showcasing creative brands and new companies in the sector – a feature which last season launched an evening of entertainment, the After Village, bringing together clients and exhibitors to party… at the same time as doing business. A commitment to develop all market opportunities with a stand dedicated to Low Vision (the only one of all professional trade fairs in the sector!) giving opticians the chance to better understand visual deficiencies via a multisensory pathway. A commitment to meet the major challenges of today not only by dedicating a special Silmo d'Or award to sustainable development, but also by integrating ethical and ecological norms into the organisation and planning of the event (waste sorting, energy efficient lighting, etc.) A range of commitments all demonstrating the difference that SILMO has successfully created in order to attract professionals from all over the world. Rendez-vous in Paris from 17 to 20 September 2009 in Paris – Porte de Versailles write your comments about the article :: © 2009 Exhibition News :: home page |