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| Petra Wolf Takes Over As Director International Operations Petra Wolf, 38, takes over as Director International Operations at the NürnbergMesse Group with effect from 1 October 2009. She succeeds Herta Krausmann, who is retiring into private life at the end of September. "Herta Krausmann has built up the international exhibition business of the NürnbergMesse Group in the past good ten years, for which we owe her our gratitude and recognition. It will now be Petra Wolf's responsibility to push the successful advance of internationalization. We are convinced that we have found the best person for this demanding assignment, " says Bernd A. Diederichs, Managing Director of NürnbergMesse. To ensure a smooth change, Wolf moves to International Operations with effect from 1 August 2009. Wolf, a graduate Germanist and committed cosmopolitan, has worked for NürnbergMesse for twelve years, has been Director Public & Media Relations for ten years, in which post she and her staff of ten have been responsible for marketing and public relations for almost 20 exhibition themes in Nürnberg and worldwide, including the leading exhibitions Chillventa, IWA & OutdoorClassics, POWTECH and GaLaBau. "After intensively searching, we are delighted to have gained the services of Petra Wolf for this position, " says Diederichs. "Her expertise, experience and above all personality will enable her to successfully develop the area of operations entrusted to her with great commitment." The NürnbergMesse Group currently has 20 exhibitions abroad: in Brazil (ANALITICA LATIN AMERICA, BioFach América Latina, ExpoSustentat, FCE COSMETIQUE, FCE PHARMA, GLASS SOUTH AMERICA, Kitchen&Bath, PET SOUTH AMERICA, REVESTIR and TechnoBebida) and an exhibition licensed to Argentina (FEMATEC), in China (BioFach China, Fenestration China, AUTOMATION SHANGHAI – IAC, TME+SENSOR and IPB International Powder/Bulk), in Japan (BioFach Japan, Natural Products Expo), in Russia (Cholod Summit in 2010, Chillventa Rossija in 2011), in North America (BioFach America, American Coatings SHOW), and in India starting this year and next year respectively (BioFach India, BulkSolids India). This portfolio is to be doubled and turnover increased more than fourfold to around 50 million euros by 2020, for which NürnbergMesse is to invest some 90 million euros in the coming years. "The scenario of our strategic planning in the coming decade is to develop leading exhibitions in the growing world economic regions which increasingly reflect the inner-regional flows of goods better than is possible with the existing exhibitions in Europe. It will therefore become more and more important to be present in these markets, " says Diederichs. The goal of Petra Wolf and her team in Nürnberg and in the worldwide subsidiaries is therefore to develop corresponding exhibitions parallel to the exhibition concepts in Nürnberg and so achieve global market leadership in the best case. "We are already world market leaders in the organic products segment with BioFach in Nürnberg and its daughter exhibitions in North America (Boston), South America (São Paulo), Japan (Tokyo), China (Shanghai) and – new this year – in India (Mumbai). We have promising developments to show in themes like refrigeration and air conditioning, windows and facades, coatings, pet supplies, mechanical processing technologies and measurement technology, " says Diederichs, who always stresses that globalization of the themes is not an end in itself. "On the one hand we want to provide optimum support for our customers on the stony path to the world market, and on the other naturally protect our existing concepts in Nürnberg and promote their growth by establishing worldwide exhibition networks." write your comments about the article :: © 2009 Exhibition News :: home page |