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| Escolar PaperBrasil 2009 Responsible for preparing the retail paper, office and school material market for the sectors most important sales season, namely Christmas and back-to-school, Escolar PaperBrasil – International Trade Fair for Products, Services & Technology for Schools, Offices and Stationery is strategically held during the second semester of the year. Its 23rd edition wilol be held September 1-4 at the Anhembi Expo Pavilion in São Paulo, which this year is undergoing significant renovation in infrastructure to provide better conditions for exhibiters and visitors. The business historically generated during the trade fair and the months following the event have an impact on exhibiter sales all year long. A reference in product launches and retail stock renewal, Escolar PaperBrasil is one of the largest trade fairs in the world for the sector, and the largest on the American continent in exhibit area as well as in number of visitors. There are 500 exhibiters gathered in 80 thousand m² - encompassing the entire area of the Anhembi expo pavilion, the largest complex for holding business events in Latin America - 35 thousand m2 of which will be occupied by stands. The 2009 edition of the trade fair will receive more than 50 thousand sector professionals. Of this total, 60% are buyers, which reinforce Escolar PaperBrasil as a lever for sector business. Escolar PaperBrasils mix is broad and increasing with every edition to accompany market dynamism. There are stationery articles in general, didactic and pedagogical material, school and office articles, computer equipment and accessories, hardware, software, daily planners, photo albums, social expression cards, items for arts and crafts, decoration and parties, eletronics, pedagogical and general toys, child care articles, packaging, gifts, backpacks and bags, books, school and office furniture, bicycles and tricycles and other items. International exhibiters and visitors also participate in Escolar PaperBrasil with the objective of expanding business in Brazil and Latin America. In order to guarantee and increase this public at the trade fair, FRANCAL promotes the event at the sectors main international trade fairs and also maintains close relations with the representative entities of those countries. Besides buyers, another public that receives special attention at Escolar PaperBrasil are teachers, pedagogical coordinators, directors of learning institutions and other professionals in education. By having contact with the exhibiters novelties, these opinion formers not only update their knowledge of the market, but also help promote it. For them, the organization of the event is preparing a special schedule with lectures and differentiated spaces. write your comments about the article :: © 2009 Exhibition News :: home page |