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| The International Beauty Show New York  The International Beauty Show New York, presented by American Salon magazine, and wholly owned by Questex Media Group, was a resounding success and drew more than 50,000 passionate and energetic participants looking to advance their skills, see the latest and greatest in beauty and mingle with some of the top talent in the industry. The International Beauty Show New York will be held April 26-29 at the Jacob Javits Conventions Center, once again, proved that the beauty industry is vibrant and strong.Energy Abounds "We are thrilled with the turnout, energy and overall vibe experienced at IBS New York this year, " says Dana Lupton, group show director. "Our strong attendance led to record sales for the exhibitors with many, such as Moroccan Oil, New York Streets and Young Nails increasing their space for the 2009 Show. "IBS is Back!" said Sassoon's Stephen Moody on stage at Future Vision, the opening night gala event hosted by Wella, Graham Webb and Sebastian. This sentiment speaks volumes about the quality of the exhibits, the record attendance and the overall energy that abounded at IBS New York. The Exhibits "I've never seen it so busy, " said both exhibitors and attendees. Beauty professionals came to the show in droves and spent their time and money on new products as well as old favorites. The P&G family was well represented on the show floor with large displays from Wella, Clairol, Sebastian and Graham Webb. Farouk, Hair U Wear, Alfa Parf, Scruples and FHI Heat also had significant presence on the show floor. Traffic frequently stopped in aisles where smaller exhibitors demonstrated their products and fulfilled a high level of sales. In all, 637 haircare, nailcare, cosmetics, tools, furniture, apparel and business technology manufacturers were represented. Trends & More Extensions are still all the rage and offer professionals an opportunity to increase business and generate thousands of dollars in incremental revenue. Also popular and crowd-generating were the moisture-enhancing hair follicle products, natural hair-straightening products and the detoxifying foot baths designed to restore balance, energy and overall wellness. Inspiring Main Stage Some of the most dynamic names in the beauty biz graced the 2008 IBS New York Main Stage. Artistic cutting, dramatic coloring and creative styling with step-by-step demonstrations were provided by world-renowned artists, including Nick Arrojo, Rodney Cutler, Patrick McIvor, Vivienne Mackinder, Martin Parsons, Clairol Professional's Danny Lapointe, and Anita Gutierrez and the Scruples Design Team. Outstanding Education More than 125 free classes were available to beauty professionals. Most classes were standing-room-only, and attendees walked away with new tools, techniques and tricks to not only enhance their skills but also to grow their businesses. Highlights included: • Long lines well before Sam Fine's makeup class for women of color was scheduled to begin • Dynamic bridal style presentations and hands-on workshops from Giovanni Giuntoli and Jayson Morgan • Oscar Bond demonstrating his signature approach to cutting structure and building shapes • 2007 NAHA Lifetime Achievement Award winner Yosh Toya sharing his design philosophy and techniques • Main Stage performers providing inspiration up close in the classrooms International Esthetics, Cosmetics & Spa Conference IBS New York attendees visited the IECSC exhibit hall at no additional charge to learn and shop the newest in the spa, skincare and wellness industries at the largest spa show in New York. Held at the same time as IBS each year, the 2008 IECSC NY show celebrated its 6th year serving the industry. Other IECSC events include IECSC Las Vegas (June 28-30, 2008 and IECSC Orlando (October 4-6). Future Vision New York 2008 Held on April 27 in the Special Events Hall and produced by Wella, Graham Webb, and Sebastian, this inaugural event in New York welcomed thousands of beauty professionals and featured Nick Arrojo, The Doves, the Vidal Sassoon Academy and musical guests Jennifer Holliday and Kimberly Locke. write your comments about the article :: © 2009 Exhibition News :: home page |