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| Interior Lifestyle The next Interior Lifestyle will hold on 3- 5 June 2009, at Tokyo International Exhibition Centre, also known as Tokyo Big Sight. Drawing upon the success of the Messe Frankfurt world-renowned Heimtextil and Ambiente brands bringing a combined fair concept to the Japanese market, the fair has become the paramount destination for those involved in the home décor industry and has established an exclusive opportunity for serious buyers and sellers of a wide spectrum "modern living" products. Some of the main products typically presented at this fair include table, kitchen & houseware products (glassware, ceramics, cutlery, kitchen tools and machines, household articles and tools), gift items (arts and crafts, florist requisites, room fragrance, candles, stationary and paper goods), interior products (furniture, lightings, interior planets), home textiles (table and kitchen linens, bathroom textiles, sleep systems, furnishing fabrics) and design & style (home fashion collection, design products, products for contract business and product design). The previous Interior Lifestyle in 2008 again managed to set two new records at once: 27,390 visitors from 36 countries and regions came to the Tokyo Big Sight throughout the three-day period to find out about what is currently on offer in the home décor industry – more than ever before in the history of Interior Lifestyle. So it comes as no surprise that the total of 652 exhibitors from 31 countries and regions – a new record of exhibitor number in its history – ended up being very satisfied with the lively and productive atomosphere, not to mention the high professionalism of the visitors. As the fair is growing year by year, next year's show is expected to be held even more successful: the organizer is expecting some around 700 exhibitors and 30, 000 visitors to the fair 2009. Interior Lifestyle attracts highly-motivated professionals who visit the fair for purpose of products perchasing and trend information gathering. Accordng to the Visitor Questionnaire of the fair 2008, around 65% of the visitors made their way to the fair ground "to find new products/ contacts" and "to see latest trend". 22% of them visited the fair "to place orders" and "to prepare orders", and 10 % of them came "To strengthening relationship with current customers". Around 70% of all visitors were either decision-makers or influential people in product purchasing. Those businessminded visitors gave the fair 2008 high marks and 96% of them answered that they will definitely or probably visit the fair for 2009. The visitors with a clear purpose to purchase products created active business at the fair. This was reflected in the result of the exhibitors' survey. 88% of the exhibitors answered either "excellent" or "satisfied" for "the result of the fair" and what is more, 99% of the exhibitors said either that they will definitely exhibit at the next Interior Lifestyle or they are considering exhibiting at the next fair in 2009. The key factor behind such excellent evaluation seems to be both the quantity and the quality of the visitors. Mr. Marco Fontao, Sales Manager of Dicame, S.A. said; "Interior Lifestyle was very lively with many visitors. From the morning to the end when the doors opened and closed, there was a lot of traffic of visitors at the aisle. It was nice to take a part in such a growing fair." "It was the first time for us to take part in Interior Lifestyle. Quality of the visitors to the fair is very good! And we were very pleased to welcome many visitors to our pavilion. I even have hearad that some of our exhibitors succeeded to have business negotiations onsite the fair. We will definitely come back to the fair 2009", remarked by Ms. Yoko Kodama, Exective Assistant from Government of Franders – Belgium, who was in charge of taking care of Belgium Pavilion at the fair 2008. The fact that Interior Lifestyle remains the exclusive preserve of the trade was highly appreciated by the exhibitors. The high degree of internationality is one of its most appealing characteristics. 36% of the exhibitors come from outside Japan. Apart from Japan, France heads the list of the best-represented exhibitor nations and is followed by Italy, Germany, Thailand and Belgium. The fair is well-known amoug the Japanese buyers as a lace to look for high-design products from around the world. Thus, Japanese buyers visiting the fair are well-reputed for their high buying motivation for products of high-quality and unreleased products in Japan. Though only 4% of attendees came from outside Japan, their nationalities were various. The top five visitor countries after Japan are South Korea, Taiwan, Hong Kong, China and United States. write your comments about the article :: © 2009 Exhibition News :: home page |