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| Instore Magazine Launches Trade Fair In April 2009 Jewelers who love INSTORE, the magazine, will get an entirely new way to experience their favorite industry publication when INSTORE launches its first trade show in 2009. The event to be called THE INSTORE SHOW, will be held April 19 - 21, 2009 at Chicago's Navy Pier. The three-day national-level event is expected to draw approximately 400 booths and will offer special educational opportunities aimed at addressing the most essential purchasing, marketing and management questions independent jewelers face today. INSTORE publisher Dan Kisch explains why Chicago was selected as the venue for the event: "We've always felt that we are America's jewelry magazine - so we wanted a location that would make this feel like America's jewelry show." "Chicago accomplishes that, and so does Navy Pier, " said Kisch. "It's a breathtaking venue that really captures the spirit and excitement of our magazine." Another benefit of the location, according to Kisch, is that "not only are there more than 3, 100 independent jewelry stores within a 350-mile radius of Chicago, but no jeweler in the country is more than a three-hour flight away from our event." THE INSTORE SHOW is being directed by Jim Reed, who has more than 25 years of trade show experience. From 1992 to 1998, Reed was a top manager for JCK's Las Vegas and Orlando events. Then from 1998 to 2001, he organized Professional Jeweler's trade events. Reed began work with THE INSTORE SHOW in February and has already been surprised by the overwhelmingly positive response to the event. "Reaction has been phenomenal, " said Reed. "And the positive feedback hasn't just been from retailers who know and value INSTORE's content, but from jewelry manufacturers and designers who want to be part of the kind of innovative trade event only INSTORE can put together." In addition to national-level buying opportunities, THE INSTORE SHOW will offer special peer-to-peer networking programs and a wide range of on-floor "attractions" - including a planned actual working replica of a jewelry store aimed at showing jewelers how to organize their own stores and display cases for maximum sales. INSTORE editor-in-chief and associate publisher David Squires sees THE INSTORE SHOW as an opportunity to educate retailers in new ways. "We're looking to create some new educational formats that surprise people - both in terms of how they're organized and where they can be found, " said Squires. "We definitely want both retailers and manufacturers to be more involved in the process than just sitting in a chair listening to someone talk." write your comments about the article :: © 2009 Exhibition News :: home page |