Outdoor Industry Association Endorses Ispo China 2009

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Outdoor Industry Association (OIA), the national trade association whose mission is to ensure the growth and success of the outdoor industry, announced it has exclusively endorsed ispo china 2009, an international tradeshow for sports, fashion and lifestyle brands in Asia, taking place on February 19-21, 2009, at the China International Exhibition Center in Beijing. ispo china 2009 follows a very successful 2008 event, with a record breaking number of attendees and 329 brands from 21 countries, including major U.S. brands and more than 11,000 buyers. Nielsen Business Media (NBM), producer of the Outdoor Retailer, Action Sports Retailer, Interbike, Health + Fitness Business and Fly Fishing Retailer trade shows, is responsible for all North American sales and marketing efforts of MMI's ispo china 2009, and will work closely with OIA to ensure continued growth of this exhibition.

"Outdoor Industry Association has played a critical role in the growth of the U.S. outdoor arena, and it will certainly be key to the evolution of this important international show, " said Joe Flynn, vice president of marketing and business development for Nielsen Business Media. "We look forward to working with OIA to promote the presence of OIA members at the show. This will be an excellent opportunity for OIA members to participate in a low-cost, no-hassle environment and explore the vast opportunities available in the Chinese outdoor market."

ispo china 2009 will take on an even larger scope of the industry through an agreement with FieraBolzano, Italy, that joins the Alpitec Tradeshow for Mountain and Winter Technologies. The integration of Alpitec China 2009 will add an important segment to the show and include all professionals involved in the Chinese snow sports and the outdoor market.

"OIA is looking forward to working with Nielsen to enhance opportunities in China for our members, " said Frank Hugelmeyer, OIA president. "ispo china '09 is the international showcase for U.S. brands seeking to meet dealers, distributors, retailers, department stores and other business contacts in the emerging Chinese market. Having attended the show last year, I experienced the energy and enthusiasm of the Chinese retailers and their keen interest in U.S. brands, " added Hugelmeyer.

ispo china 2009 provides U.S. brands an opportunity to connect with buyers and specialty retailers in one of the world's largest sports consumer markets. Exhibitors will have the ability to represent their companies and innovations and to properly prepare for entry into China's booming sports market. U.S. companies that have previously exhibited at the show include 3M, Burton, Cordura, Dakine, Fera, Gore-Tex, Kelty, Merrell, Quicksilver, Teva, Trek, Vasque, and White Sierra etc.

"We are looking forward to another incomparable trade show in Beijing 2009, " said Stefan Reschke, ispo Exhibition Group Director. "With the new date and our new partners from the U.S., Nielsen Business Media as well as FieraBolzano from Italy, ispo china 2009 will be a trade show not to be missed."

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